Pete Daw

Questioner
DISC Type : c

Director at Heart of the City

London, England, United Kingdom

Overview

Pete has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Pete has no verified topics they care about

Media Appearances

Pete has no verified media appearances

Work History

1-2026
Director at Heart of the City
11-2025
Member at Thames Water Customer Challenge Group
11-2025
Consultant at Self-employed
1-2021 - 11-2021
Assistant Director Environment and Energy (Interim) at Greater London Authority
1-2020 - 1-2026
Head of Climate Change at Greater London Authority

Education

1996 - 1997
Master of Science (MSc) from University of Nottingham
1993 - 1996
BA (honours) from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at Heart of the City
URL has been copied!

Insights For Selling To Pete

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pete is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Pete

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pete move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Pete take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Pete

Personality Compatibility


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