Pete Nichols

Enthusiast
DISC Type : i

Co-Founder & VP, Engineering at Lightfield

San Francisco Bay Area, United States

Overview

Pete Nichols is the Co-Founder and VP of Engineering at Lightfield, an AI-powered CRM platform. His career features senior engineering leadership roles at Tome, Divvy Homes, and Pinterest, where he managed product engineering and developer platform teams. He also worked in product and engineering for The Sims franchise at Electronic Arts and holds a B. S. from Stanford University.

Lightfield is developing a natural language AI CRM that automatically updates itself from customer interactions.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

AI-Powered CRM
Co-founded Lightfield to build a CRM that uses natural language AI to automatically update itself from customer interactions.
Developer Platforms
Led the API and Developer Platform teams at Pinterest, building scaled API capabilities to empower partners and extend the platform's ecosystem.
Engineering at Scale
Has spoken about implementing processes like Bug SLAs to manage and improve product quality in rapidly scaling engineering organizations.

Media Appearances

Pete has no verified media appearances

Work History

3-2025
Co-Founder & VP, Engineering at Lightfield
12-2023 - 3-2025
VP, Engineering at Tome
1-2022 - 9-2023
SVP, Engineering at Divvy Homes
11-2020 - 1-2022
Head of Pinterest Developer Platform at Pinterest
1-2019 - 10-2020
Head of Core Product Engineering at Pinterest

Education

B.S. from Stanford University

More Information

Social Presence :

Prographics :

Exp : 25 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Co-Founder & VP, Engineering at Lightfield
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Insights For Selling To Pete

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pete is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Pete

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Pete move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Pete take some risk or not?

  • They can take some low-probability risks if needed.

You And Pete

Personality Compatibility


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