Rupangana Bhattacharjee
Inquirer · DISC type dcRupangana is a marketing professional and entrepreneur who blends her psychology background with creative brand-building. As the founder of the jewelry brand Aes. shepicks and a Marketing Associate at TBB Agency, she focuses on crafting compelling stories that connect with Gen Z audiences. She holds a Bachelors degree in Psychology from Assam Don Bosco University.
Originally from Assam and now based in Bangalore, Rupangana is passionate about creative ventures and e-commerce. She organically built her jewelry brand by focusing on aesthetics, storytelling, and influencer collaborations. She spends her free time curiously exploring the capabilities of various AI tools like Claude, Gemini, and Copilot.
She uniquely leverages her understanding of emotional triggers and behavioral psychology to build brands that deeply resonate with youth culture.
Read the full overview →How Rupangana shows up
They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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