Rupangana Bhattacharjee

Inquirer
DISC Type : dc

Marketing Associate at TBB Agency

Bengaluru, Karnataka, India

Overview

Rupangana is a marketing professional and entrepreneur who blends her psychology background with creative brand-building. As the founder of the jewelry brand Aes. shepicks and a Marketing Associate at TBB Agency, she focuses on crafting compelling stories that connect with Gen Z audiences. She holds a Bachelors degree in Psychology from Assam Don Bosco University.

Originally from Assam and now based in Bangalore, Rupangana is passionate about creative ventures and e-commerce. She organically built her jewelry brand by focusing on aesthetics, storytelling, and influencer collaborations. She spends her free time curiously exploring the capabilities of various AI tools like Claude, Gemini, and Copilot.

She uniquely leverages her understanding of emotional triggers and behavioral psychology to build brands that deeply resonate with youth culture.

Personality Overview

Demanding

Hard To Convince

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brand Storytelling
Defines her work as "Storytelling that Connects" and analyzes brand personalities, such as Zomato's, to understand what resonates with consumers.
Consumer Psychology
A Psychology graduate who applies concepts of behavioral psychology, emotional triggers, and digital behavior cues to her marketing strategies and brand building.
Gen Z Engagement
Has direct experience developing youth-driven campaigns and studying audience insights to increase engagement and follower retention for Gen Z-focused brands.

Media Appearances

Rupangana has no verified media appearances

Work History

12-2025 - 3-2026
Marketing Associate at TBB Agency
8-2025 - 12-2025
Marketing Intern - super.money powered by Flipkart at super.money
7-2024 - 7-2024
Behavioral Research Intern (Mentorship Role) at Under a Psychiatrist (Member – Indian Psychiatric Society)
4-2024
Founder at Aes.shepicks
1-2023 - 7-2024
Marketing Advisor at Drip.z

Education

7-2022 - 6-2025
Bachelor of Psychology from Assam Don Bosco University, Guwahati
2020 - 2022
Higher Secondary from Don Bosco School, Silchar

More Information

Social Presence :

Prographics :

Exp : 2 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Marketing Associate at TBB Agency
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Insights For Selling To Rupangana

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rupangana is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Rupangana

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Rupangana move?

  • Their decision making speed is somewhere in the middle.
  • Can Rupangana take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Rupangana

Personality Compatibility


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