Peter Aaroe

Questioner
DISC Type : c

CEO at Festo

Greater Malmö Metropolitan Area, Sweden

Overview

Peter has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Peter has no verified topics they care about

Media Appearances

Peter has no verified media appearances

Work History

5-2025
CEO at Festo
11-2020 - 5-2025
Head of Sales Sweden at Festo
11-2017 - 11-2020
Sales Manager at Festo
9-2012 - 11-2020
Industry Segment Manager at Festo
8-2010 - 9-2012
Sales Engineer at Festo

Education

1991 - 1992
Engineer from Pauli tekniska läroverk
2008 - 2008
Leadership from Mercuri / Gällöfsta

More Information

Social Presence :

Prographics :

Exp : 29 Location : Greater Malmö Metropolitan Area, Sweden Job Level : Leadership Designation : CEO at Festo
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Peter

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Peter take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Peter

Personality Compatibility


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