Peter Cannone

Trailblazer
DISC Type : DI

Chief Executive Officer at Newforma

Greater Boston, United States

Overview

Peter has no verified overview

Personality Overview

Informal

Assertive

Achievement-Oriented

If they come to believe in your value proposition, they will be your champion.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Peter has no verified topics they care about

Media Appearances

Peter has no verified media appearances

Work History

4-2025
Chief Executive Officer at Newforma
5-2021
Board Director and Member of Audit Committee at MKS Instruments (NASDAQ: MKSI)
8-2020 - 12-2024
Chairman and Chief Executive Officer at Demand Science
4-2019 - 7-2020
General Partner at Optum Ventures
7-2018 - 4-2019
Chief Executive Officer at UpCurve, Inc.

Education

1988 - 1990
MBA from Rensselaer Polytechnic Institute
1983 - 1987
BA from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Boston, United States Job Level : Leadership Designation : Chief Executive Officer at Newforma
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Talk about yourself and some of your achievements at the start of the conversation
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Peter

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Peter move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Peter take some risk or not?

  • They can take risks if necessary.

You And Peter

Personality Compatibility


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