Peter Critchley is the UK CEO at TRISON, leading the creation of multisensory digital experiences. With 28 years in the industry, he co-founded the UK business and has a background that includes early digital signage innovation. Colleagues often describe him as a knowledgeable and approachable visionary with exceptional clarity.
Outside of his executive role, Peter is focused on fostering strong team connections, believing in the power of collaboration to generate new ideas and drive growth. He stays current on technology and world events by following publications like WIRED and BBC News.
Peter previously worked as a network administrator on the Y2K migration programme for Prudential Assurance.
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