Peter Critchley

Sharpshooter
DISC Type : DC

UK CEO at TRISON

Hertford, England, United Kingdom

Overview

Peter Critchley is the UK CEO at TRISON, leading the creation of multisensory digital experiences. With 28 years in the industry, he co-founded the UK business and has a background that includes early digital signage innovation. Colleagues often describe him as a knowledgeable and approachable visionary with exceptional clarity.

Outside of his executive role, Peter is focused on fostering strong team connections, believing in the power of collaboration to generate new ideas and drive growth. He stays current on technology and world events by following publications like WIRED and BBC News.

Peter previously worked as a network administrator on the Y2K migration programme for Prudential Assurance.

Personality Overview

Thorough Evaluator

Rigorous & Demanding

Precise But Practical

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They respond well to strong and respectful communication.

Topics They Care About

Multisensory Experiences
His professional focus is on transforming physical spaces into captivating, digitally activated journeys for global clients across various sectors.
Retail & QSR Tech
He has led award-winning projects for major brands like Foot Locker and Dave's Hot Chicken, creating unique in-store digital moments.
Digital Signage Evolution
His career began in the mid-1990s with Scala UK, an early industry innovator, and he continues to be an active voice in the sector.

Media Appearances

IT Security, with Craig Francis (Google) and Peter Critchley (Trison UK). Featured in Podbean

See Now

Work History

10-1998
UK CEO at TRISON
9-2008 - 2-2017
Managing Director at Signature Digital Menus
10-1998 - 6-1999
Network Administrator at Prudential Assurance
1-1995 - 9-1998
Support Engineer at Scala UK

Education

1993 - 1995
A Level from Simon Balle School
1989 - 1993
Education details unavailable from Richmond School, North Yorkshire

More Information

Social Presence :

Prographics :

Exp : 22 Location : Hertford, England, United Kingdom Job Level : Leadership Designation : UK CEO at TRISON
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Peter

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can take decisions very fast if you manage to convince them.
  • Can Peter take some risk or not?

  • The risks don’t matter much to them.

You And Peter

Personality Compatibility


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