Peter Cutler

Commander
DISC Type : D

Chief Operating Officer at Instant InfoSystems

Manhattan Beach, California, United States

Overview

Peter is an accomplished sales leader and the Chief Operating Officer at Instant InfoSystems. He has a history of driving significant revenue growth, notably taking one company from $2M to $9M ARR. People who have worked with him describe him as an experienced, driven, and fierce leader.

Based in the Los Angeles area, Peter seems to value a positive work environment, often posting about team successes and the companys new offices with ocean views in Redondo Beach. He attended Boston University, earning a bachelors degree.

He was recognized as one of the Top 25 Sales Executives in the country.

Personality Overview

Impact-Driven

Decisive

Risk-Taker

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

Driving Revenue
He has a strong track record of dramatically increasing company revenue, having grown multiple businesses, in one case from under $2 million to over $9 million ARR.
Sales Leadership
Recognized as a Top 25 Sales Executive, he focuses on building and restructuring sales organizations to achieve rapid growth and success.
Positive Team Culture
He frequently posts about celebrating team wins and improving the work environment, such as moving into new offices with ocean views.

Media Appearances

Peter has no verified media appearances

Work History

12-2023
Chief Operating Officer at Instant InfoSystems
3-2018 - 11-2023
Vice President of Sales at Intellect
1-2007 - 6-2017
Vice President of Sales at Instant InfoSystems
1-2002 - 7-2006
Senior Vice President Of Global Sales at CrossBorder Solutions
1-2001 - 12-2002
Vice President of Sales and Marketing at SPAR Group

Education

1979 - 1983
Bachelor's degree from Boston University
Bachelor's degree from Boston University

More Information

Social Presence :

Prographics :

Exp : 40 Location : Manhattan Beach, California, United States Job Level : Leadership Designation : Chief Operating Officer at Instant InfoSystems
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Peter

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Peter take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Peter

Personality Compatibility


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