Peter Freedman
Login to view DISC.Peter Freedman is the founder of Think Inc. , a creative PR and guerrilla marketing agency helping startups and challenger brands gain global attention. A former journalist, he authored a book detailing his successful and quirky PR strategies for the Calm app. Colleagues and clients often refer to him as creative, innovative, and a forward-thinking professional.
His professional and personal interests often merge, showing a fascination with how unconventional and creative ideas can propel brands into the cultural conversation. He draws inspiration from disruptive brands like Calm and Oatly, as well as iconic creative thinkers such as Picasso and Shakespeare, connecting their genius to modern marketing principles.
Peter champions a concept he calls "silly PR, " believing that humorous, weird, and entertaining ideas are the most powerful way for brands to cut through the noise of social media.
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