Peter Freedman

Captain
DISC Type : DS

Creative PR | Guerrilla PR | Guerrilla Marketing | Viral Marketing | Brand-building | Global PR at Think Inc.

London, England, United Kingdom

Overview

Peter Freedman is the founder of Think Inc. , a creative PR and guerrilla marketing agency helping startups and challenger brands gain global attention. A former journalist, he authored a book detailing his successful and quirky PR strategies for the Calm app. Colleagues and clients often refer to him as creative, innovative, and a forward-thinking professional.

His professional and personal interests often merge, showing a fascination with how unconventional and creative ideas can propel brands into the cultural conversation. He draws inspiration from disruptive brands like Calm and Oatly, as well as iconic creative thinkers such as Picasso and Shakespeare, connecting their genius to modern marketing principles.

Peter champions a concept he calls "silly PR, " believing that humorous, weird, and entertaining ideas are the most powerful way for brands to cut through the noise of social media.

Personality Overview

Long-Term Thinker

Consummate Professional

Decisive But Calm

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Creative PR
This is the core of his agency, Think Inc. He focuses on developing quirky, idea-driven campaigns that generate significant buzz for startups and challenger brands.
Guerrilla Marketing
He is an expert in leveraging unconventional, low-cost marketing tactics to create high-impact, memorable impressions that help brands stand out from their competition.
Startup Growth
His primary professional focus is helping startups and scaleups grow faster and "get more buzz for their buck" through innovative and viral PR strategies.

Media Appearances

Peter has no verified media appearances

Work History

Creative PR | Guerrilla PR | Guerrilla Marketing | Viral Marketing | Brand-building | Global PR at Think Inc.
3-2022
Communications Strategist at RightRooms
Journalist at Peter Freedman

Education

Education details unavailable from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 3 Location : London, England, United Kingdom Job Level : Junior Designation : Creative PR | Guerrilla PR | Guerrilla Marketing | Viral Marketing | Brand-building | Global PR at Think Inc.
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Peter

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Peter take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Peter

Personality Compatibility


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