Peter Hestbæk in

Peter Hestbæk

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SVP Digital Sales & Marketing at Matas A/S
📍 Copenhagen Metropolitan Area, Denmark

Peter Hestbæk is the SVP of Digital Sales & Marketing at Matas A/S, with two decades of experience leading digital strategy. He also shapes the e-commerce industry as Jury Chairman for the E-handelsprisen. Colleagues describe him as a strategic, creative, and strong visionary, and he was named to the M-List in 2023 for marketing excellence.

Outside his corporate career, Peter is a passionate and entrepreneurial photographer. He has run his own professional photography business part-time since 2006, working with over 2, 800 customers. This long-standing venture highlights his creative talents and dedication to building a business from the ground up.

He is a self-taught, part-time professional photographer who has run his own successful business for over 15 years.

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Experience
23 Years
Current Role
SVP Digital Sales & Marketing
Job Level
Leadership
Location
Copenhagen Metropolitan Area, Denmark
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Peter cares about

Retail Media
Considers Retail Media the most important current and future trend in the industry and frequently speaks on the topic at events like DMEXCO and Retail Media Dagen.
AI in Commerce
He actively shares insights on leveraging AI agents for e-commerce and believes understanding AI is crucial for maintaining a competitive edge in the retail sector.
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Career

Work history

9-2023
SVP Digital Sales & Marketing
Matas A/S
6-2019 - 8-2023
Head of Digital Sales & Marketing
Matas A/S
7-2017
Medlem af styregruppen for E-handelsprisen
FDIH - Foreningen for Dansk Internethandel
1-2016
Juryformand, E-handelsprisen
FDIH - Foreningen for Dansk Internethandel
1-2006
Fotograf Peter Hestbæk
Fotograf Peter Hestbæk
In the press

Media appearances

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Education
2000 - 2001
BA (Hons)
De Montfort University
1998 - 2001
Academy Economist
Niels Brock School of International Business
1993 - 1994
Reserveofficer
Reserveofficer
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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