Peter Horan

Go-getter
DISC Type : d

Managing Director at BIOTRONIK

Singapore

Overview

Peter Horan is the Managing Director of BIOTRONIKs BIOHUB Asia-Pacific, a global center for medical device manufacturing, R&D, and training. His expertise in global operations spans the medical, photovoltaics, and electronics industries. He holds a Bachelor of Science from Bucknell University and is described by colleagues as a compassionate leader.

He spearheaded the transformation of BIOHUB Asia-Pacific into a global headquarters, centralizing key functions to serve the regions evolving healthcare needs.

Personality Overview

Direct & Candid

Decisive

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Employee Recognition
Frequently posts about celebrating his team's contributions, teamwork, and commitment, recognizing employees for their long service and accomplishments.
Medical Device Innovation
Leads a global hub for BIOTRONIK that combines manufacturing, R&D, and physician training to advance cardiovascular technology.
Operational Excellence
His career demonstrates a deep focus on optimizing processes and driving manufacturing excellence across global supply chains in high-impact industries.

Media Appearances

Emerging MedTech Summit 2024 – Speaker Profile: Peter Horan, Managing Director, BIOTRONIK. Featured in Life Science Intelligence

See Now

Work History

10-2020
Managing Director at BIOTRONIK
4-2019 - 10-2020
Senior Vice President Global Operations, Head Operations Europe/Asia at Heraeus Medical Components
3-2018 - 4-2019
Vice President, Operations and Business Segment Medical Wire at Heraeus Medical Components
9-2016 - 3-2018
General Manager and Vice President Operations at Heraeus Medical Components
7-2014 - 1-2017
Senior Vice President Global Operations at Heraeus Photovoltaics

Education

1988 - 1992
Bachelor of Science - BS from Bucknell University
9-2005 - 10-2006
Strategic Management from St. Gallen Institute

More Information

Social Presence :

Prographics :

Exp : 33 Location : Singapore Job Level : Mid-senior Designation : Managing Director at BIOTRONIK
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Peter

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • Their decision making speed is somewhere in the middle.
  • Can Peter take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Peter

Personality Compatibility


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