Peter Krommer is an international sales and marketing leader in the hardgoods and textiles industry, currently serving as Head of International Sales at UVEX SPORTS. He spent over seven years building lavalan, an ingredient brand for wool insulation, demonstrating his expertise in creating new subsidiaries and leading sales teams. He holds a Masters from the University of Bayreuth.
Outside of work, Peter is a passionate mountaineer and ski enthusiast, as shown by his participation in events like the Lechtaler Skitourentage. His professional focus on wool insulation reflects a deep personal interest in natural and renewable materials, and he has presented on the topic at industry events.
He successfully established lavalan as a key ingredient brand within the competitive outdoor and sportswear industry.
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