Peter Krommer

Critic
DISC Type : C

Head of International Sales at UVEX SPORTS GmbH & Co.KG

Feuchtwangen, Bavaria, Germany

Overview

Peter Krommer is an international sales and marketing leader in the hardgoods and textiles industry, currently serving as Head of International Sales at UVEX SPORTS. He spent over seven years building lavalan, an ingredient brand for wool insulation, demonstrating his expertise in creating new subsidiaries and leading sales teams. He holds a Masters from the University of Bayreuth.

Outside of work, Peter is a passionate mountaineer and ski enthusiast, as shown by his participation in events like the Lechtaler Skitourentage. His professional focus on wool insulation reflects a deep personal interest in natural and renewable materials, and he has presented on the topic at industry events.

He successfully established lavalan as a key ingredient brand within the competitive outdoor and sportswear industry.

Personality Overview

Objective Thinker

Critic

Information Seeker

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Ingredient Branding
Spent seven years building lavalan from the ground up, establishing a new wool insulation ingredient brand for the outdoor and sportswear industry.
Sustainable Materials
Championed lavalan as an insulation made from 100% natural and renewable raw materials, frequently speaking on the benefits and properties of wool.
International Sales
His career includes experience with key accounts and distributors in Scandinavia, Eastern Europe, and South America, and his current title is Head of International Sales.

Media Appearances

Peter has no verified media appearances

Work History

7-2024
Head of International Sales at UVEX SPORTS GmbH & Co.KG
10-2020 - 6-2024
International Sales & Marketing Director at lavalan - the wool insulation
10-2017 - 10-2020
International Sales & Marketing Manager at lavalan - the wool insulation
1-2012 - 8-2017
International Area Sales & Category Manager at HEAD International GmbH
6-2009 - 12-2011
Assistant Sales Manager at HEAD International GmbH

Education

2003 - 2009
Master’s Degree from University of Bayreuth
2005 - 2006
European Degree of Sports Management from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 16 Location : Feuchtwangen, Bavaria, Germany Job Level : Mid-senior Designation : Head of International Sales at UVEX SPORTS GmbH & Co.KG
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Peter

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Peter take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Peter

Personality Compatibility


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