Peter Loughlin

Evaluator
DISC Type : csd

Chief Executive Officer at Adventure Outdoors Network

Zephyr Cove, Nevada, United States

Overview

Peter Loughlin is the CEO of Adventure Outdoors Network, a venture he took ownership of after serving as General Manager for its predecessor, Outside TV in Lake Tahoe. He is an experienced media executive specializing in broadcast, social, and streaming content for the active outdoor lifestyle market.

Deeply connected to the Lake Tahoe area, Peter champions an outdoor-centric work culture with initiatives like "Summer Fridays Outside" for his team. His personal interests align with his professional focus, including a passion for major mountain destinations like Vail and Mammoth Mountain.

He recently completed a course on dealing with microaggressions, demonstrating a personal commitment to fostering diversity, equity, and inclusion within his organization.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Outdoor Media
Leads Adventure Outdoors Network, focusing on broadcast, social, and streaming media for the active lifestyle community in the Reno/Lake Tahoe region.
Workplace DE&I
Recently completed a course on addressing microaggressions, signaling a commitment to improving diversity, equity, inclusion, and belonging in the workplace.
Team Engagement
Promotes a positive work-life balance through initiatives like "Summer Friday's Outside" to help his team enjoy the outdoors and improve engagement.

Media Appearances

Lake Tahoe Television relaunches with new ownership as Adventure Outdoors Network. Featured in Tahoe Daily Tribune

See Now

Work History

12-2025
Chief Executive Officer at Adventure Outdoors Network
12-2025 - 12-2025
Chief Executive Officer at RSN
6-1999 - 12-2025
General Manager Outside TV / Lake Tahoe Television Reno-Tahoe at Outside TV / Lake Tahoe Television Reno-Tahoe

Education

Peter has no verified education history

More Information

Social Presence :

Prographics :

Exp : 26 Location : Zephyr Cove, Nevada, United States Job Level : Leadership Designation : Chief Executive Officer at Adventure Outdoors Network
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Peter

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Peter take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Peter

Personality Compatibility


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