Peter Paul Van 't Veen

Wildcard
DISC Type : sic

Director Netherlands Materials Observatory at TNO

Delft, South Holland, Netherlands

Overview

Peter Paul van t Veen is a seasoned innovation manager with over 30 years of experience at TNO. He currently serves as the Director of the Netherlands Materials Observatory (NMO) and Program Manager for Innovation for Development, leveraging his expertise from Utrecht University to address global challenges in raw materials and sustainable development.

Driven by a passion for creating societal impact, his work focuses on improving the lives of people in low and middle-income countries. He is actively involved in projects concerning the circular economy, energy transition, and creating sustainable, affordable housing solutions in regions like Kenya.

For over three decades, he has remained with the same not-for-profit organization, TNO, driven by the tangible societal impact of his work.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Critical Raw Materials
As Director of the Netherlands Materials Observatory, he leads the national effort to provide data and knowledge on the security of supply for strategic materials.
Innovation for Development
He manages TNO's program to develop innovations in low and middle-income countries, focusing on improving the lives of people living below the poverty level.
Sustainable Housing
He is actively engaged in advancing sustainable solutions for affordable housing, particularly through collaborations and knowledge development in Kenya.

Media Appearances

Peter has no verified media appearances

Work History

1-2025
Director Netherlands Materials Observatory at TNO
12-2021
Program Manager Innovation for Development at TNO
1-2018 - 11-2021
Director Market Buildings, Infrastructure & Maritime at TNO

Education

1982 - 1988
Drs from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Delft, South Holland, Netherlands Job Level : Mid-senior Designation : Director Netherlands Materials Observatory at TNO
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Insights For Selling To Peter Paul

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter Paul is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Peter Paul

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Peter Paul move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Peter Paul take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Peter Paul

Personality Compatibility


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