Peter is a highly experienced marketing executive with over 50 years in international business. Now the Chief AI Officer at MMC Learning, he previously had a 26-year career at IBM. His expertise is validated by certificates from Northwesterns Kellogg School and Cambridges Judge Business School. Colleagues describe him as knowledgeable and inspirational.
His personal commitments are deeply tied to education and philanthropy. He dedicates his time to teaching and examining for prestigious institutions like the Chartered Institute of Marketing. He also provides strategic marketing advice to charities and educational establishments, reflecting a strong passion for giving back to the community.
He is a member of a historic London institution, The Worshipful Company of Marketors.
Read the full overview →They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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