Peter Richards

Examiner
DISC Type : cs

Co-Founder at Clustera

Los Angeles, California, United States

Overview

Peter Richards is a veteran technology investor and operator with over 25 years of experience. A Harvard University graduate, he is the Founder of Dune Road Capital and a Founding Partner at both First Spark Ventures and the AI platform Cluster. He focuses on backing and building companies for the future.

While his public profile is focused on his professional endeavors, he maintains a connection to his alma mater, Harvard University. This is demonstrated through his interest in alumni-focused investment funds, suggesting a passion for fostering innovation within the Harvard community and supporting fellow alumni.

He co-founded Cluster, an AI platform designed to unify enterprise data into a living “world model” for business automation.

Personality Overview

Overcautious

Process Oriented

Late Adopter

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Venture Investing
As a founder and partner at multiple firms (Dune Road Capital, First Spark Ventures), he is deeply involved in identifying and funding innovative technology companies.
AI Platforms
He co-founded Cluster, an agentic AI orchestration platform, and is a partner at an Eric Schmidt-backed AI fund, indicating deep expertise in applied artificial intelligence.
Real Estate Tech
As Executive Chairman of Gridics, he is actively involved in technology that digitizes and visualizes zoning codes to streamline real estate development.

Media Appearances

Peter has no verified media appearances

Work History

8-2025
Co-Founder at Clustera
8-2021
Founding Partner at First Spark Ventures
1-2017
Executive Chairman at Gridics
1-2016
Founder & Managing Partner at Dune Road Capital
5-1996 - 12-2015
Co-Founder & General Partner at Empire Capital Partners LP

Education

1988 - 1992
Bachelor of Arts (B.A.) from Harvard University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Los Angeles, California, United States Job Level : Leadership Designation : Co-Founder at Clustera
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Peter

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Peter take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Peter

Personality Compatibility


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