Peter Ridsdale

Observer
DISC Type : ic

Chief Executive Officer at Preston North End FC

Lancaster, England, United Kingdom

Overview

Peter has no verified overview

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Peter has no verified topics they care about

Media Appearances

Peter has no verified media appearances

Work History

12-2024
Chief Executive Officer at Preston North End FC
8-2021
Non Executive Director at EFL (English Football League)
12-2011
Owners Representative and Executive Director at Preston North End Football Club
2005 - 2010
Chairman at Cardiff City FC
1987 - 2003
Chairman (previously Director) at Leeds United PLC

Education

1963 - 1969
Education details unavailable from Leeds Modern School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Lancaster, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Preston North End FC
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Peter

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Peter take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Peter

Personality Compatibility


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