Petra Ter Doest

Sharpshooter
DISC Type : CD

Advisory board member RTL Nieuws foundation at RTL Nieuws

Amsterdam, North Holland, Netherlands

Overview

Petra ter Doest is a career advisor and LinkedIn expert who leverages her background as a journalist and editor to help professionals develop a compelling identity. A graduate of Utrecht University in History, she is recognized by clients as dedicated, inspiring, and an eye-opener. She specializes in professional reorientation and reintegration.

Fueled by a deep curiosity about societal trends and peoples stories, Petra enjoys exploring the bigger picture of the Dutch labor market. Since 2019, she has also dedicated time to helping newcomers to the Netherlands navigate the job market, drawing on her extensive network and professional experience.

Unique fact: Petra co-founded Mattermap, an award-winning software tool for journalistic mind maps, and authored a book on professional self-publishing on LinkedIn.

Personality Overview

Rigorous & Demanding

Fast But Analytical

Thorough Evaluator

They prefer to move quickly, and expect the same from others.  They respond better to strong and respectful interactions. They are less concerned about the product and more about its potential impact.

Topics They Care About

Professional Identity
Core to her coaching practice, she helps clients define who they are professionally to guide their next career step and network effectively.
LinkedIn Strategy
As an author and expert, she helps clients use LinkedIn not just as a profile but as a tool for active professional development and storytelling.
Public Sector Careers
Has extensive experience coaching political leaders and public officials through career transitions, particularly those under the APPA scheme.

Media Appearances

Petra has no verified media appearances

Work History

10-2025
Advisory board member RTL Nieuws foundation at RTL Nieuws
6-2025
Career advisor and LinkedIn expert at Pit
3-2012 - 12-2018
Co-founder at Mattermap
2010
Coach and advisor on a strong professional identity and career development | LinkedIn expert at Coaching professionele identiteit
2010 - 6-2025
Coach professional identity and LinkedIn expert at Transitium Groep

Education

1980 - 1986
Geschiedenis from Utrecht University
Coach practitioner from Alba-academie.nl

More Information

Social Presence :

Prographics :

Exp : 30 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Advisory board member RTL Nieuws foundation at RTL Nieuws
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Insights For Selling To Petra

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Petra is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Petra

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Petra move?

  • If convinced, they can reach decisions quite fast.
  • Can Petra take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Petra

Personality Compatibility


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