Phil Jackson

Energizer
DISC Type : I

CTO at Pitch

London, England, United Kingdom

Overview

Phil Jackson is the CTO of Pitch, where he leads an engineering organization of approximately 50 people. Described by peers as talented, skilled, and innovative, his expertise includes API strategy, honed as Head of APIs at Royal Bank of Scotland. He holds a Bachelor of Science from Teesside University.

Outside of his executive role, Phil has a strong personal interest in Brazilian Jiu-Jitsu (BJJ). He is also an advocate for the Clojure programming language, reflecting a deep, ongoing passion for software development and its community.

Unique fact: Before his current role, Phil founded ApiAxle, an API management company that was later acquired.

Personality Overview

Believer

Enthusiastic

Informal

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Engineering Leadership
As CTO, he directly manages directors and principal engineers within a large and growing engineering department, focusing on coaching and leadership development.
AI in Development
He is actively expanding Pitch's AI team and has shared insights on using AI agents to support developers and enhance product features.
API Strategy
He has deep experience defining API strategy, notably as Head of APIs for Royal Bank of Scotland during the implementation of Open Banking and PSD2.

Media Appearances

Phil has no verified media appearances

Work History

10-2023
CTO at Pitch
1-2020 - 10-2023
Director of Engineering at Pitch
1-2015 - 1-2025
Advisor at Firestartr
4-2016 - 2-2020
Head of APIs (freelance) at Royal Bank of Scotland
4-2015 - 4-2016
CTO at Betconnect

Education

1999 - 2003
Bachelor of Science from Teesside University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Leadership Designation : CTO at Pitch
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Insights For Selling To Phil

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phil is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Phil

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Phil move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Phil take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Phil

Personality Compatibility


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