Phil Lewis

Trailblazer
DISC Type : DI

Chief Information Officer at Country Road Group

Australia

Overview

Phil Lewis is the Chief Information Officer for the Country Road Group, focusing on digital transformation, customer experience, and data-driven strategy. A University of Portsmouth graduate in Computer Science, people who have recommended him describe him as an enthusiastic and talented leader with a clear vision for leveraging technology to create business value.

After eight years in London, Phil recently relocated to Melbourne with his family. He is an avid and dedicated cyclist, participating in challenging endurance events like a 300km ride from London to Paris to raise money for childrens charities and support his local community.

He once completed a challenging two-day, 300km charity bike ride from London to Paris.

Personality Overview

Informal

Friendly But Fast

Achievement-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They will bat for you if they come to believe in you. They respond better to a combination of speed and relationship.

Topics They Care About

Digital Transformation
His career is centered on transitioning businesses into 'digital first' organizations, a key focus in his senior roles at Boden and AlixPartners.
Customer Experience
He is passionate about creating digital products and experiences that improve the lives of customers and teams, using technology to deliver tangible value.
Data-Driven Decisions
Advocates for embedding customer insight and data into team workflows to enable rapid, informed decision-making and accelerate business growth.

Media Appearances

Phil has no verified media appearances

Work History

1-2025
Chief Information Officer at Country Road Group
7-2022 - 1-2025
Director at AlixPartners
5-2020 - 3-2022
Chief Digital Officer at Torque Brands
7-2018 - 3-2020
Director of Digital Transformation at Boden
5-2016 - 7-2018
Director of Digital Experience at Boden

Education

2001 - 2004
Computer Science (Integrated with IBM) from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 26 Location : Australia Job Level : Leadership Designation : Chief Information Officer at Country Road Group
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Insights For Selling To Phil

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phil is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Phil

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Phil move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Phil take some risk or not?

  • They can take risks if necessary.

You And Phil

Personality Compatibility


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