Phil Walker

Visionary
DISC Type : Ds

Co-Founder at Vyn Dene

Great Missenden, England, United Kingdom

Overview

Phil Walker is the Co-Founder and a Fractional CFO at Mettryx, a firm that was a finalist for a 2024 Startup Award. He specializes in enhancing profitability, cash flow, and exit readiness for SMEs. A Fellow Chartered Management Accountant educated at Warwick Business School, colleagues describe him as intelligent, capable, and a great leader.

Outside of his financial work, Phil is a dedicated endurance athlete, having successfully completed a relay swim across the English Channel. He is also described as a passionate advocate and champion for the English wine sector, highlighting a keen interest in local and specialized industries.

As a member of a 6-man relay team, Phil successfully swam across the English Channel.

Personality Overview

Risk Tolerant

Fast But Thoughtful

Early Adopter

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

SME Financial Growth
Helps SMEs (£2m-£20m) unlock profitability and scale with investor-grade financials, a core focus of his company, Mettryx.
Founder-Focused Finance
Passionate about demystifying finance for entrepreneurs and translating complex numbers into strategic, high-value decisions for founders.
Exit & Investment Readiness
His work frequently involves preparing businesses for a successful exit or investment by strengthening their financial structure and reporting.

Media Appearances

Phil Walker - Startup Breakdown Podcast. Featured in Mettryx

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#112 Providing FP&A as a Service to Clients with Phil Walker and Geoff Fletcher, Co‑Founders of Mettryx. Featured in GrowCFO

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Work History

11-2023
Co-Founder at Vyn Dene
2-2022
Co-Founder & Fractional CFO at Mettryx
1-2022
Member at GrowCFO
3-2019 - 2-2022
Finance Director at InMoment
4-2018 - 3-2019
Head Of Financial Planning Analysis at InMoment

Education

2020 - 2021
Executive Diploma from University of Warwick - Warwick Business School
2001 - 2005
Bachelor's Degree from University of Warwick - Warwick Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Great Missenden, England, United Kingdom Job Level : Leadership Designation : Co-Founder at Vyn Dene
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Insights For Selling To Phil

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phil is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Phil

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Phil move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Phil take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Phil

Personality Compatibility


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