Phillip Dyson

Energizer
DISC Type : I

Director, Business Marketing Europe at Sandisk

Woking, England, United Kingdom

Overview

With over 20 years in the IT industry, Phillip Dyson is a Director of Business Marketing for Europe at Sandisk. His expertise lies in pricing strategy, team leadership, and process development. Colleagues describe him as an innovative, creative, and highly regarded senior manager who excels at leading international teams and driving financial results.


Phillip is a recipient of the Western Digital Pinnacle Award, a prestigious annual honor given to the highest performers in the company worldwide for exceptional results and teamwork.

Personality Overview

Relationship Oriented

Full Of Energy

Informal

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Pricing Strategy
A core responsibility in his director roles at both Western Digital and Sandisk, focusing on driving sales to meet P&L requirements across Europe.
Team Development
With over 17 years in leadership, he is passionate about managing international teams and helping individuals develop to their full capability.
Process Improvement
He won a "Sales Support of the Year" award for his work in changing, simplifying, and improving business processes to ensure financial robustness.

Media Appearances

Phillip has no verified media appearances

Work History

8-2025
Director, Business Marketing Europe at Sandisk
2-2025
Director, Business Engagement | WW Business Management at Sandisk
12-2022 - 3-2025
Director, Business Engagement | WW Business Management at Western Digital
1-2017 - 12-2022
Director Business Marketing Europe + Russia – Western Digital, SanDisk & G-Technology at Western Digital
7-2011 - 1-2017
Director, Business Operations EMEA plus India - Western Digital at Western Digital

Education

1994 - 1997
BSc(HONS) S.C.O.R.E from University College London
1984 - 1994
Maths from Clifton College

More Information

Social Presence :

Prographics :

Exp : 26 Location : Woking, England, United Kingdom Job Level : Mid-senior Designation : Director, Business Marketing Europe at Sandisk
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Insights For Selling To Phillip

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phillip is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Phillip

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Phillip move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Phillip take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Phillip

Personality Compatibility


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