Phillip Moorman

Energizer
DISC Type : I

Chief Executive Officer at Shogun

San Diego, California, United States

Overview

Phillip Moorman is the CEO of Shogun, drawing on firsthand experience as an ecommerce entrepreneur who built a clothing brand from his college dorm. He holds a Bachelor of Science from The Ohio State Universitys Fisher College of Business. Colleagues have described him as being sharp and technical.

Outside of his executive role, Phillip channels the lessons from his past as an avid skateboarder, applying a risk-taking and persistent mindset to his business strategies. He started by selling shirts across the US, UK, and Australia, connecting with a diverse audience of UFC fighters and rock bands.

He learned the value of ecommerce by building his own successful clothing brand before creating software for other merchants.

Personality Overview

Imaginative

Believer

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Ecommerce Experimentation
He is a strong advocate for A/B testing and data-driven decisions over intuition, recently launching a price testing feature to empower merchants to optimize revenue.
Entrepreneurial Mindset
He began his career by launching his own clothing brand and often relates the lessons learned from skateboarding to taking calculated risks in business.
Shopify Ecosystem
He actively follows and comments on Shopify's platform updates, such as the Winter Editions, and participates in podcasts centered on the Shopify community.

Media Appearances

Phillip has no verified media appearances

Work History

9-2025
Chief Executive Officer at Shogun
11-2024 - 9-2025
Chief Operating Officer at Shogun
9-2023 - 11-2024
VP, Marketing at Shogun
12-2017 - 10-2019
Head of Marketing at Sourcify
1-2017 - 12-2017
Growth Marketer at StockTwits

Education

2008 - 2012
Bachelor of Science from The Ohio State University, Fisher College of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Diego, California, United States Job Level : Leadership Designation : Chief Executive Officer at Shogun
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Insights For Selling To Phillip

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phillip is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Phillip

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Phillip move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Phillip take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Phillip

Personality Compatibility


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