Phillip Ward MCIM in

Phillip Ward MCIM

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Head of Brand & Marketing at Cumberland Building Society
📍 Carlisle, England, United Kingdom

Phillip is an experienced senior marketing professional within the financial services industry, currently serving as the Head of Brand & Marketing at Cumberland Building Society. He holds a Level 6 Diploma in Professional Marketing and is described as talented and determined.

He is passionate about supporting his local Cumbrian community, demonstrated through his companys charitable donations to local hospices and his interest in collaborating with and learning from other Cumbrian businesses. He values purposeful work and community engagement.

After a period as Brand Strategy Lead at Nottingham Building Society, he returned to Cumberland Building Society in a more senior role.

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Experience
29 Years
Current Role
Head of Brand & Marketing
Job Level
Mid-senior
Location
Carlisle, England, United Kingdom
Personality Overview

How Phillip shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Phillip cares about

Purpose-Driven Marketing
His professional headline highlights his passion for "purposeful businesses, " indicating a focus on marketing that aligns with core company values and community impact.
Brand Development
His entire career, including roles like Brand Strategy Lead and Head of Brand, and certifications from CIM, revolves around building and managing brand identity.
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Career

Work history

11-2025
Head of Brand & Marketing
Cumberland Building Society
4-2023 - 10-2025
Brand Strategy Lead
The Nottingham
2-2008 - 4-2023
Brand & Communications Manager
Cumberland Building Society
3-2002 - 2-2008
Senior Branch Manager
CUMBERLAND ESTATE AGENTS LIMITED
1-2002 - 3-2002
Account Manager
Welcome Financial Services Ltd
In the press

Media appearances

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Education
2019 - 2022
Level 6 Diploma in Professional Marketing
CIM | The Chartered Institute of Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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