Phillip Ward MCIM

Examiner
DISC Type : cs

Head of Brand & Marketing at Cumberland Building Society

Carlisle, England, United Kingdom

Overview

Phillip is an experienced senior marketing professional within the financial services industry, currently serving as the Head of Brand & Marketing at Cumberland Building Society. He holds a Level 6 Diploma in Professional Marketing and is described as talented and determined.

He is passionate about supporting his local Cumbrian community, demonstrated through his companys charitable donations to local hospices and his interest in collaborating with and learning from other Cumbrian businesses. He values purposeful work and community engagement.

After a period as Brand Strategy Lead at Nottingham Building Society, he returned to Cumberland Building Society in a more senior role.

Personality Overview

Process Oriented

Unexpressive

Overcautious

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Purpose-Driven Marketing
His professional headline highlights his passion for "purposeful businesses, " indicating a focus on marketing that aligns with core company values and community impact.
Brand Development
His entire career, including roles like Brand Strategy Lead and Head of Brand, and certifications from CIM, revolves around building and managing brand identity.
Community Support
He has been directly involved in representing his company while making significant charitable donations to local organizations like Hospice at Home Carlisle & North Lakeland.

Media Appearances

Phillip has no verified media appearances

Work History

11-2025
Head of Brand & Marketing at Cumberland Building Society
4-2023 - 10-2025
Brand Strategy Lead at The Nottingham
2-2008 - 4-2023
Brand & Communications Manager at Cumberland Building Society
3-2002 - 2-2008
Senior Branch Manager at CUMBERLAND ESTATE AGENTS LIMITED
1-2002 - 3-2002
Account Manager at Welcome Financial Services Ltd

Education

2019 - 2022
Level 6 Diploma in Professional Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 29 Location : Carlisle, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand & Marketing at Cumberland Building Society
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Insights For Selling To Phillip

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phillip is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Phillip

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Phillip move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Phillip take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Phillip

Personality Compatibility


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