Phoenix Santos

Initiator
DISC Type : Di

Founder + Creative Director at House of Ashé

New York, New York, United States

Overview

Phoenix is a multidisciplinary creative director and IP creator specializing in visual development, character design, and world-building for TV, games, and toys. He founded the IP incubator House of Ashé and graduated from Katharine Gibbs School. Colleagues describe him as empathetic, innovative, and a strong visual storyteller.

His creative style is heavily shaped by a lifetime in New York Citys graffiti, comics, and animation culture. Outside of his visual art, Phoenix is a passionate writer and performer, having been a semi-finalist in a spoken word poetry slam at the renowned Nuyorican Poets Cafe.

He is the founder of Samurai Ultr, a clothing line that merges Hip-Hop and Martial Arts themes.

Personality Overview

Confident

Impact-Oriented

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

IP Development
As the founder of an IP incubator, he is actively creating and pitching original story concepts to studios for television, features, and games.
World-Building
A core part of his professional focus, he is currently developing a gritty re-imagining of "The Wizard of Oz" story.
Character Design
This is a primary skill he highlights and practices, frequently sharing character sketches and timelapse drawings of his creative process.

Media Appearances

Phoenix has no verified media appearances

Work History

5-2026
Founder + Creative Director at House of Ashé
8-2024 - 4-2026
Founder and Chief Creative Officer at Samurai Ultra
10-2023 - 5-2026
Founder + Head of Creative (Freelance) at La Bodega Visual Design Agency
6-2022 - 10-2022
Art Director at CRAFTSMAN+
8-2020 - 8-2021
Senior Art Director at Kabana

Education

2000 - 2004
Bachelor’s Degree from Katharine Gibbs School

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : Founder + Creative Director at House of Ashé
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Insights For Selling To Phoenix

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phoenix is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Phoenix

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Phoenix move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Phoenix take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Phoenix

Personality Compatibility


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