Phoenix Santos in

Phoenix Santos

Initiator · DISC type Di
Founder + Creative Director at House of Ashé
📍 New York, New York, United States

Phoenix is a multidisciplinary creative director and IP creator specializing in visual development, character design, and world-building for TV, games, and toys. He founded the IP incubator House of Ashé and graduated from Katharine Gibbs School. Colleagues describe him as empathetic, innovative, and a strong visual storyteller.

His creative style is heavily shaped by a lifetime in New York Citys graffiti, comics, and animation culture. Outside of his visual art, Phoenix is a passionate writer and performer, having been a semi-finalist in a spoken word poetry slam at the renowned Nuyorican Poets Cafe.

He is the founder of Samurai Ultr, a clothing line that merges Hip-Hop and Martial Arts themes.

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Current Role
Founder + Creative Director
Location
New York, New York, United States
Personality Overview

How Phoenix shows up

Confident
Impact-Oriented
Risk-Accepting

They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Phoenix cares about

IP Development
As the founder of an IP incubator, he is actively creating and pitching original story concepts to studios for television, features, and games.
World-Building
A core part of his professional focus, he is currently developing a gritty re-imagining of "The Wizard of Oz" story.
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Career

Work history

5-2026
Founder + Creative Director
House of Ashé
8-2024 - 4-2026
Founder and Chief Creative Officer
Samurai Ultra
10-2023 - 5-2026
Founder + Head of Creative (Freelance)
La Bodega Visual Design Agency
6-2022 - 10-2022
Art Director
CRAFTSMAN+
8-2020 - 8-2021
Senior Art Director
Kabana
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2000 - 2004
Bachelor’s Degree
Katharine Gibbs School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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