Pietro Cammerini in

Pietro Cammerini

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Co-Founder and CEO at merx
📍 London, England, United Kingdom

Pietro Cammerini is the Co-Founder and CEO of Merx, a conversational AI platform. With over a decade of experience at Accenture specializing in digital commerce and customer experience, he now helps global brands connect with customers on WhatsApp. He holds an MBA from INSEAD and an MSc from LSE.

Originally from Italy, Pietro grew up partly in Boise, Idaho, and has lived in London for over 15 years. His creative side is shown by his past role as President of the Improv Acting Club at INSEAD. During high school, he volunteered in India, conducting research on local agriculture.

Unique fact: Pietro received a full sponsorship of over €100k from Accenture to complete his MBA at INSEAD.

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Experience
13 Years
Current Role
Co-Founder and CEO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Pietro cares about

Conversational Commerce
Founded Merx to revolutionize brand-to-consumer engagement on WhatsApp, believing it's the future beyond email and web-centric commerce.
Generative AI
Utilizes custom GenAI models at Merx to create hyper-personalized, two-way conversations that reflect a brand's specific tone and voice.
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Career

Work history

6-2023
Co-Founder and CEO
merx
5-2022 - 6-2023
Senior Manager
Accenture
12-2019 - 5-2022
Manager
Accenture
11-2016 - 2018
Management Consultant
Accenture
5-2015 - 11-2016
Analyst
Accenture
In the press

Media appearances

185. Pietro Cammerini, CEO at Merx. Featured in YouTube
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185. Pietro Cammerini, CEO at Merx: Engaging Consumers with .... Featured in The FMCG Guys
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Education
2018 - 2019
Master of Business Administration - MBA
INSEAD
2012 - 2013
Msc
The London School of Economics and Political Science (LSE)
2010 - 2010
Mandarin Chinese
University College London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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