Piotr Zielonka is a Professor at Kozminski University and the Warsaw University of Life Sciences, specializing in behavioral economics and the psychology of motivation. His work, which is rooted in experimental brain physiology and a degree from Warsaw University of Technology, focuses on the psychological aspects of financial decision-making and risk.
Piotr is the author of several influential books, including "The Stock Market and Psychology" and "The Reference Point, " and is a co-founder of the "Business Psychology for Managers" executive program. He is also a multiple-time TEDx speaker, sharing insights on behavioral science.
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