Pip Hodgson

Commander
DISC Type : D

Group Digital Transformation Specialist | Ambient AI, Automation & Digital Care Transformation at University Hospitals of Leicester NHS Trust

Greater London, England, United Kingdom

Overview

Pip Hodgson is a Group Digital Transformation Specialist at University Hospitals of Leicester NHS Trust, focused on AI, automation, and digital care. A graduate of Bournemouth University, she is a health tech strategist known for leading large-scale digital programs, most notably as the Product Director for the successful NHS Covid Pass.

Personality Overview

Very Quick

Risk-Taker

Candid & Clear

They are not focused on building rapport and relationships.  They are very proud of what they do. They respond better to strong and respectful interactions.

Topics They Care About

AI in Healthcare
Actively participates as a panelist and speaker at events discussing the practical application and tangible results of implementing AI within the NHS.
Digital Transformation
Leads high-impact digital transformation programs, translating clinical and operational needs into measurable digital change with a focus on AI-enabled workflows.
Virtual Wards
Advocates for the value of virtual wards, highlighting their return on investment and positive impact on the patient experience within the NHS ecosystem.

Media Appearances

UHL wins national award for transformative Electronic Patient Record rollout. Featured in University Hospitals of Leicester NHS Trust – News

See Now

Work History

11-2024
Group Digital Transformation Specialist | Ambient AI, Automation & Digital Care Transformation at University Hospitals of Leicester NHS Trust
5-2023
Associate / Digital Specialist at Digital.Care
2-2023 - 5-2023
Digital Strategy & Product Advisor at Careology
2-2020 - 2-2023
Head of National Digital Product & Product Director (Covid Pass) at NHS (England)
7-2019 - 1-2020
Director of NHS Services at Push Doctor

Education

2008 - 2011
Bachelor of Science (BSc) from Bournemouth University
2006 - 2008
Bishop Stopford School from Bishop Stopford, Kettering

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : Junior Designation : Group Digital Transformation Specialist | Ambient AI, Automation & Digital Care Transformation at University Hospitals of Leicester NHS Trust
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Insights For Selling To Pip

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pip is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pip

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Pip move?

  • They can take decisions very fast if you manage to convince them.
  • Can Pip take some risk or not?

  • The risks don’t matter much to them.

You And Pip

Personality Compatibility


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