Piyusha Rajas

Pioneer
DISC Type : dis

Business Development Lead - Events at Blockwee

New Delhi, Delhi, India

Overview

A versatile Web3 professional with three years of experience, Piyusha specializes in social media, content strategy, business development, and community building. Currently the Business Development Lead for Events at Blockwee, she is also enhancing her expertise by pursuing an MBA at Dr. B. R. Ambedkar University Delhi.

As an English Literature graduate, Piyusha is a passionate storyteller who travels extensively for industry events. She previously served as President of her colleges literary society, and has directed her own short documentary, showcasing her dedication to creative expression and community leadership.

She wrote and directed a short documentary, "Freedoms Inheritance, " which had a public screening with over 100 people in attendance.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Web3 Community Growth
Specializes in helping Web3 companies grow using a blend of social media management, content strategy, business development, and community building.
Creative Storytelling
An English Literature graduate who wrote and directed the short documentary "Freedom's Inheritance, " demonstrating a core passion for narrative and film.
Event-Based BD
Her current role as Business Development Lead at Blockwee is focused on using events to drive growth, involving frequent travel across India and the world.

Media Appearances

Piyusha has no verified media appearances

Work History

1-2026
Business Development Lead - Events at Blockwee
7-2025 - 10-2025
Social Media Manager at Octaloop
9-2024 - 3-2025
Social Media Intern at Omkar Furnishers
8-2024 - 6-2025
Freelance Social Media Manager at Instagram
6-2024 - 7-2024
Student at buildspace

Education

8-2025 - 8-2027
Master of Business Administration - MBA from Dr. B. R. Ambedkar University Delhi (AUD)
10-2022 - 2025
Bachelor of Arts - BA from Guru Gobind Singh Indraprastha University

More Information

Social Presence :

Prographics :

Exp : 2 Location : New Delhi, Delhi, India Job Level : Junior Designation : Business Development Lead - Events at Blockwee
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Insights For Selling To Piyusha

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Piyusha is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Piyusha

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Piyusha move?

  • They are generally fast movers and can take quick decisions
  • Can Piyusha take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Piyusha

Personality Compatibility


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