PJ Sykes

Questioner
DISC Type : c

Senior Digital Coordinator at Renewal by Andersen of Central Virginia

Richmond, Virginia, United States

Overview

PJ has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

PJ has no verified topics they care about

Media Appearances

PJ has no verified media appearances

Work History

7-2025
Senior Digital Coordinator at Renewal by Andersen of Central Virginia
7-2024 - 6-2025
Digital Marketing Coordinator at Renewal by Andersen of Central Virginia
2-2020
Chief Creative Officer at The Office of Creativity
1-2001
Founder, Managing Director, and Artist at Cherub Records
12-2019 - 11-2025
Co-Founder / Marketing at CinemaNiche

Education

1998 - 2011
Education details unavailable from Virginia Commonwealth University
1994 - 1998
High School Diploma from Heritage High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Richmond, Virginia, United States Job Level : Junior Designation : Senior Digital Coordinator at Renewal by Andersen of Central Virginia
URL has been copied!

Insights For Selling To PJ

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with PJ is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from PJ

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will PJ move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can PJ take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And PJ

Personality Compatibility


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