Plamena Gencheva in

Plamena Gencheva

Login to view DISC.
Senior Social Media Manager at omre
📍 London, England, United Kingdom

Plamena Gencheva is a Senior Social Media Manager and organic content expert, currently with omre. A graduate of Falmouth University, she focuses on high-level strategy and integrating organic social insights across departments. Her experience includes roles at Tropic Skincare, Purdy & Figg, and for Unilever brands like Sure and TRESemmé.

Outside of her social media work, Plamena is a writer who enjoys reading and working on her own short stories. She appreciates the creative process, believing that ideas and inspiration can come from the most unexpected places.

She is an award-winning creative, having received honors for her work from both YCN (You Can Now) and CREEO.

Read the full overview →
Experience
6 Years
Current Role
Senior Social Media Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

How Plamena shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Plamena cares about

Organic Social Strategy
Her core expertise involves using organic social to find "golden nuggets of wisdom" that can inform paid media, CRM, and overall brand messaging.
AI in Social Media
She follows the rise of AI-generated content and virtual influencers on platforms like TikTok, believing these advancements will significantly "change the game" for marketing.
+5 more topics Login to view topics
Career

Work history

12-2025
Senior Social Media Manager
omre
11-2024 - 11-2025
Senior Social Media Manager
Purdy & Figg
3-2023 - 11-2024
Senior Social Media Manager
Tropic Skincare
10-2021 - 3-2023
Content & Community Manager @ U-Studio (Unilever)
OLIVER Agency
11-2020 - 10-2021
Marketing Assistant
Red Miracle Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2017
Master's degree
Falmouth University
2012 - 2016
Bachelor's degree
University of Veliko Tarnovo St Cyril and St. Methodius
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Plamena. Free, 10 seconds.