Plamena Gencheva

Enthusiast
DISC Type : i

Senior Social Media Manager at omre

London, England, United Kingdom

Overview

Plamena Gencheva is a Senior Social Media Manager and organic content expert, currently with omre. A graduate of Falmouth University, she focuses on high-level strategy and integrating organic social insights across departments. Her experience includes roles at Tropic Skincare, Purdy & Figg, and for Unilever brands like Sure and TRESemmé.

Outside of her social media work, Plamena is a writer who enjoys reading and working on her own short stories. She appreciates the creative process, believing that ideas and inspiration can come from the most unexpected places.

She is an award-winning creative, having received honors for her work from both YCN (You Can Now) and CREEO.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Organic Social Strategy
Her core expertise involves using organic social to find "golden nuggets of wisdom" that can inform paid media, CRM, and overall brand messaging.
AI in Social Media
She follows the rise of AI-generated content and virtual influencers on platforms like TikTok, believing these advancements will significantly "change the game" for marketing.
Creative Writing
A personal passion, she enjoys reading and writing short stories in her free time, viewing it as a way to find creative inspiration.

Media Appearances

Plamena has no verified media appearances

Work History

12-2025
Senior Social Media Manager at omre
11-2024 - 11-2025
Senior Social Media Manager at Purdy & Figg
3-2023 - 11-2024
Senior Social Media Manager at Tropic Skincare
10-2021 - 3-2023
Content & Community Manager @ U-Studio (Unilever) at OLIVER Agency
11-2020 - 10-2021
Marketing Assistant at Red Miracle Group

Education

2016 - 2017
Master's degree from Falmouth University
2012 - 2016
Bachelor's degree from University of Veliko Tarnovo St Cyril and St. Methodius

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Social Media Manager at omre
URL has been copied!

Insights For Selling To Plamena

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Plamena is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Plamena

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Plamena move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Plamena take some risk or not?

  • They can take some low-probability risks if needed.

You And Plamena

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.