Poh Fatt Choong

Critic
DISC Type : C

Marketing Director at Shanghai Technologies Aerospace Company Limited

Singapore

Overview

Poh Fatt Choong is a Marketing Director at Shanghai Technologies Aerospace Company Limited, specializing in market feedback analysis and achieving excellent customer service. He has a strong background in general management, sales, and establishing growth plans to meet financial goals.

He holds a Master of Business Administration from Buffalo State University and a Master of Science from the National University of Singapore. He has also undertaken certifications in Leadership Mindsets and Interpersonal Communication.

Poh Fatt has extensive experience in the MRO industry, frequently attending and engaging with MRO events across Asia-Pacific.

Personality Overview

ROI Driven

Objective Thinker

Negotiator

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Market Feedback Analysis
He champions market feedback analysis to improve customer service, increase sales, and boost customer retention rates.
Aviation MRO Industry
He actively participates in MRO conferences like MRO Asia-Pacific and MRO Guangzhou, connecting with industry colleagues and customers.
Sales Growth Initiatives
He establishes sales gap initiatives and growth plan processes to ensure organizations meet their financial objectives and profitability targets.

Media Appearances

Poh has no verified media appearances

Work History

10-2024
Marketing Director at Shanghai Technologies Aerospace Company Limited
2-2022 - 3-2025
Senior Marketing Manager at ST Engineering Aerospace Services Company
6-2016
Assistant General Manager at ST Engineering Aerospace Precision Products Pte Ltd
6-2016
Director at Precision Products Singapore Pte Ltd - Getech Division
10-2013 - 6-2016
Regional Director at EcoServices, LLC

Education

2002 - 2006
Master of Busness Administration from Buffalo State University
1997 - 2000
Master of Science from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 24 Location : Singapore Job Level : Mid-senior Designation : Marketing Director at Shanghai Technologies Aerospace Company Limited
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Insights For Selling To Poh Fatt

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Poh Fatt is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Poh Fatt

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Poh Fatt move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Poh Fatt take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Poh Fatt

Personality Compatibility


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