Polina Medvedeva

Captain
DISC Type : DS

Head of Growth & Marketing at nuwacom

Munich, Bavaria, Germany

Overview

Polina Medvedeva is a growth and marketing leader with over 12 years of experience in B2B SaaS, FinTech, and private markets. She specializes in building demand generation engines that double ARR and leading rebrands that achieve 10x traffic growth. Colleagues describe her as a "power house" who is ambitious, goal-oriented, and agile.

Interesting fact: She doubled ticket sales for the Bits & Pretzels festival in the year Michelle Obama was a keynote speaker.

Personality Overview

Consummate Professional

Planner & Achiever

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Marketing
Her current company, nuwacom, is an AI platform, and she frequently posts about translating AI capabilities into practical growth strategies for sales and marketing teams.
B2B Demand Generation
Her career is built on creating scalable growth engines for B2B SaaS and FinTech companies, consistently generating multi-million euro pipelines and doubling revenue.
FinTech & Private Markets
She has deep experience marketing complex financial products, including a Banking-as-a-Service platform and a compliance software for the private equity industry.

Media Appearances

Polina has no verified media appearances

Work History

11-2025
Head of Growth & Marketing at nuwacom
4-2024 - 11-2025
VP of Marketing at Vestlane
2-2023 - 3-2024
Head of Marketing at Bits & Pretzels
2-2022 - 10-2022
Founding Product Marketer at MagicBell
11-2020 - 12-2021
VP of Marketing at HUBUC

Education

2014 - 2016
Master of Business Administration (M.B.A.) from Hochschule München University of Applied Sciences
2014 - 2016
Master of Business Administration (M.B.A.) from éklore éducation

More Information

Social Presence :

Prographics :

Exp : 4 Location : Munich, Bavaria, Germany Job Level : Mid-senior Designation : Head of Growth & Marketing at nuwacom
URL has been copied!

Insights For Selling To Polina

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Polina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Polina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Polina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Polina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Polina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.