Polina Medvedeva in

Polina Medvedeva

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Head of Growth & Marketing at nuwacom
📍 Munich, Bavaria, Germany

Polina Medvedeva is a growth and marketing leader with over 12 years of experience in B2B SaaS, FinTech, and private markets. She specializes in building demand generation engines that double ARR and leading rebrands that achieve 10x traffic growth. Colleagues describe her as a "power house" who is ambitious, goal-oriented, and agile.

Interesting fact: She doubled ticket sales for the Bits & Pretzels festival in the year Michelle Obama was a keynote speaker.

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Experience
4 Years
Current Role
Head of Growth & Marketing
Job Level
Mid-senior
Location
Munich, Bavaria, Germany
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Polina cares about

AI in Marketing
Her current company, nuwacom, is an AI platform, and she frequently posts about translating AI capabilities into practical growth strategies for sales and marketing teams.
B2B Demand Generation
Her career is built on creating scalable growth engines for B2B SaaS and FinTech companies, consistently generating multi-million euro pipelines and doubling revenue.
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Career

Work history

11-2025
Head of Growth & Marketing
nuwacom
4-2024 - 11-2025
VP of Marketing
Vestlane
2-2023 - 3-2024
Head of Marketing
Bits & Pretzels
2-2022 - 10-2022
Founding Product Marketer
MagicBell
11-2020 - 12-2021
VP of Marketing
HUBUC
In the press

Media appearances

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Education
2014 - 2016
Master of Business Administration (M.B.A.)
Hochschule München University of Applied Sciences
2014 - 2016
Master of Business Administration (M.B.A.)
éklore éducation
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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