Polina Medvedeva is a growth and marketing leader with over 12 years of experience in B2B SaaS, FinTech, and private markets. She specializes in building demand generation engines that double ARR and leading rebrands that achieve 10x traffic growth. Colleagues describe her as a "power house" who is ambitious, goal-oriented, and agile.
Interesting fact: She doubled ticket sales for the Bits & Pretzels festival in the year Michelle Obama was a keynote speaker.
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Experience
4 Years
Current Role
Head of Growth & Marketing
Job Level
Mid-senior
Location
Munich, Bavaria, Germany
Personality Overview
How Polina shows up
Consummate Professional
Planner & Achiever
Decisive But Calm
They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.
Priorities
Topics Polina cares about
AI in Marketing
Her current company, nuwacom, is an AI platform, and she frequently posts about translating AI capabilities into practical growth strategies for sales and marketing teams.
B2B Demand Generation
Her career is built on creating scalable growth engines for B2B SaaS and FinTech companies, consistently generating multi-million euro pipelines and doubling revenue.
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Career
Work history
11-2025
Head of Growth & Marketing
nuwacom
4-2024 - 11-2025
VP of Marketing
Vestlane
2-2023 - 3-2024
Head of Marketing
Bits & Pretzels
2-2022 - 10-2022
Founding Product Marketer
MagicBell
11-2020 - 12-2021
VP of Marketing
HUBUC
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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