Yuliya Svetlova

Critic
DISC Type : C

Global BI Lead at LIPTON Teas and Infusions

Amsterdam, North Holland, Netherlands

Overview

Yuliya is a technical leader with over 15 years of experience building data ecosystems for major e-commerce and FMCG companies. As the Global BI Lead at Lipton, she has a hands-on approach to data architecture and governance. She holds a Master of Science from Vladimir State University.

She demonstrates a commitment to continuous learning and staying current with emerging technologies, having recently completed a course on Generative AI. Yuliya is actively hiring for her team, showing a focus on attracting talent and developing BI capabilities within her organization.

At a previous company, she increased BI user adoption fivefold by migrating the reporting system from Tableau to PowerBI.

Personality Overview

Objective Thinker

Precise

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

BI Strategy
Defines and implements BI and analytics strategy, moving from ad-hoc requests to planned releases and structured SLAs in her current role.
Data Architecture
Maintains a keen, hands-on interest in data architecture and governance, with experience overseeing the end-to-end design of data warehouses.
Team Leadership
Focuses on leading and developing her BI team by setting goals, coaching, and managing the hiring process to bring in new talent.

Media Appearances

Yuliya has no verified media appearances

Work History

7-2024
Global BI Lead at LIPTON Teas and Infusions
11-2022 - 6-2024
Business Intelligence Solutions Architect at The HEINEKEN Company
10-2018 - 10-2022
Head Of Business Intelligence at Lamoda Group
9-2017 - 9-2018
Business Intelligence Expert at Mars
9-2016 - 8-2017
Head Of Business Intelligence at CarPrice

Education

9-2002 - 6-2004
Master of Science - MS from Vladimir State University
9-1998 - 7-2002
Bachelor of Applied Science - BASc from Vladimir State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Global BI Lead at LIPTON Teas and Infusions
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Insights For Selling To Yuliya

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yuliya is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Yuliya

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Yuliya move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Yuliya take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Yuliya

Personality Compatibility


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