Yuliya Svetlova in

Yuliya Svetlova

Critic · DISC type C
Global Head of BI and App development at LIPTON Teas and Infusions
📍 Amsterdam, North Holland, Netherlands

Yuliya is a technical leader with over 15 years of experience building data ecosystems for major e-commerce and FMCG companies. As the Global BI Lead at Lipton, she has a hands-on approach to data architecture and governance. She holds a Master of Science from Vladimir State University.

She demonstrates a commitment to continuous learning and staying current with emerging technologies, having recently completed a course on Generative AI. Yuliya is actively hiring for her team, showing a focus on attracting talent and developing BI capabilities within her organization.

At a previous company, she increased BI user adoption fivefold by migrating the reporting system from Tableau to PowerBI.

Read the full overview →
Experience
11 Years
Current Role
Global Head of BI and App development
Job Level
Mid-senior
Location
Amsterdam, North Holland, Netherlands
Personality Overview

How Yuliya shows up

Objective Thinker
Precise
Critic

They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Priorities

Topics Yuliya cares about

BI Strategy
Defines and implements BI and analytics strategy, moving from ad-hoc requests to planned releases and structured SLAs in her current role.
Data Architecture
Maintains a keen, hands-on interest in data architecture and governance, with experience overseeing the end-to-end design of data warehouses.
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Career

Work history

4-2026
Global Head of BI and App development
LIPTON Teas and Infusions
7-2024 - 4-2026
Global BI Lead
LIPTON Teas and Infusions
11-2022 - 6-2024
Business Intelligence Solutions Architect
The HEINEKEN Company
10-2018 - 10-2022
Head Of Business Intelligence
Lamoda Group
9-2017 - 9-2018
Business Intelligence Expert
Mars
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
9-2002 - 6-2004
Master of Science - MS
Vladimir State University
9-1998 - 7-2002
Bachelor of Applied Science - BASc
Vladimir State University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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