Polly Lavarello

Pioneer
DISC Type : DIS

Marketing Expert & Evergreen Coach at Polly Lavarello - Evergreen Expert

Brighton, England, United Kingdom

Overview

Polly Lavarello is a Marketing Expert and the Founder of Your Cushy Business®, specializing in evergreen scaling strategies for wellness practitioners and coaches. She helps clients build sustainable business models that generate recurring income without burnout. She is an alumna of the University of Birmingham and people who have worked with her often describe her as dynamic, forthright, and knowledgeable.

Originally from Gibraltar, Polly has a background in media, having worked as a television presenter for the Gibraltar Broadcasting Corporation and as a columnist. She founded and later sold "Mum on the Rock, " a digital parenting and lifestyle magazine. She is a mother of two and speaks openly about her personal journey to success.

Unique fact: Before becoming an evergreen scaling strategist, Polly was a television presenter in Gibraltar.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Evergreen Systems
Her entire business model is built around teaching clients to create automated, evergreen funnels and offers that generate sales without constant live launching.
Sustainable Entrepreneurship
She champions a "cushy" business philosophy, advocating against hustle culture and burnout in favor of models that support financial, time, and personal freedom.
Wellness Industry
Her primary target market is wellness practitioners and coaches, helping them package their expertise into scalable offers, and she often posts about the industry's growth.

Media Appearances

Polly has no verified media appearances

Work History

9-2015
Marketing Expert & Evergreen Coach at Polly Lavarello - Evergreen Expert
5-2018 - 12-2019
Content Strategy & Marketing Manager at Beeliked Media Ltd
9-2015 - 2-2018
Founder & Editor at Mum on the Rock
3-2016 - 1-2018
Television Presenter at Gibraltar Broadcasting Corporation
4-2016 - 12-2017
Columnist at The Gibraltar Magazine

Education

2004 - 2008
2:1 from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 6 Location : Brighton, England, United Kingdom Job Level : N/A Designation : Marketing Expert & Evergreen Coach at Polly Lavarello - Evergreen Expert
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Insights For Selling To Polly

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Polly is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Polly

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Polly move?

  • They are generally fast movers and can take quick decisions
  • Can Polly take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Polly

Personality Compatibility


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