Poncho Redfern is a seasoned automotive executive with over 40 years of experience, currently serving as Managing Director for the West Region at Dave Cantin Group. His expertise spans acquisitions, financial management, and sales. He studied Marketing at Dixie College and is recognized by peers for his integrity and leadership skills.
Outside of his extensive automotive career, Poncho is dedicated to his large family, a fact he proudly highlights. He holds a deep respect for the military, an appreciation influenced by his fathers service, and values the leadership principles it instills.
He has previously served as an Academy Instructor for the National Automobile Dealers Association (NADA), mentoring future industry leaders.
Read the full overview →They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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