Poncho Redfern

Observer
DISC Type : ic

Managing Director - West Region at Dave Cantin Group

Saratoga Springs, Utah, United States

Overview

Poncho Redfern is a seasoned automotive executive with over 40 years of experience, currently serving as Managing Director for the West Region at Dave Cantin Group. His expertise spans acquisitions, financial management, and sales. He studied Marketing at Dixie College and is recognized by peers for his integrity and leadership skills.

Outside of his extensive automotive career, Poncho is dedicated to his large family, a fact he proudly highlights. He holds a deep respect for the military, an appreciation influenced by his fathers service, and values the leadership principles it instills.

He has previously served as an Academy Instructor for the National Automobile Dealers Association (NADA), mentoring future industry leaders.

Personality Overview

Example Seeker

Curious

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Automotive M&A
As Managing Director at Dave Cantin Group, he actively facilitates dealership acquisitions and divestitures, calling the current market an "interesting time in the M&A world. "
Dealer Management
His career includes roles as President and VP of large auto groups and an instructor for NADA, showcasing deep expertise in all facets of dealership operations.
Brand Resilience
He has commented on the lessons that can be learned from resilient automotive brands like Chevrolet, indicating an interest in long-term brand strategy.

Media Appearances

Dave Cantin Group Expands National Management Team. Featured in Auto Dealer Today

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Dave Cantin Group Expands M&A Firm to Bolster Five Regional Offices. Featured in Auto Remarketing

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Work History

2-2020 - 9-2023
Managing Director - West Region at Dave Cantin Group
1-2014 - 2-2020
Vice President at Superior Auto Group
1-2012 - 9-2013
Academy Instructor at NADA
6-2009 - 1-2012
Consultant at Consolidating Business Solutions
7-2003 - 6-2009
President at Thomason Auto Group

Education

1976 - 1977
Marketing from Dixie College

More Information

Social Presence :

Prographics :

Exp : 31 Location : Saratoga Springs, Utah, United States Job Level : N/A Designation : Managing Director - West Region at Dave Cantin Group
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Insights For Selling To Poncho

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Poncho is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Poncho

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Poncho move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Poncho take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Poncho

Personality Compatibility


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