Pooja Khanna

Judge
DISC Type : Dc

Founding Member | Zerolend at ZeroLend

Toronto, Ontario, Canada

Overview

Pooja is a results-driven marketing leader at ZeroLend with over seven years of experience in DeFi, Web3, and community building. She excels in data-centric, AI-driven strategies, having grown online communities to over 300, 000 members. Colleagues describe her as professional, ambitious, and enthusiastic.

Outside of her core role, Pooja is a passionate advocate for women in tech and is actively involved in the professional community, frequently attending networking events like EthCC and TechJam. She also expresses support for social justice causes.

Unique fact: Early in her career, she worked as an author and interviewer for a news outlet, writing articles about entrepreneurs in India.

Personality Overview

Objective Thinker

Fast But Wary

Generally Skeptic

They are very proud of what they do.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

DeFi & Web3 Marketing
As a founding member at ZeroLend and former manager at MAHA, her career is centered on marketing within the decentralized finance and Web3 ecosystems.
AI-Driven Growth
She explicitly mentions implementing AI-driven strategies to grow communities and achieve marketing KPIs in her recent roles.
Community Building
She has a proven track record of scaling communities from the ground up, growing user bases to over 100K at MAHA and 300K at ZeroLend.

Media Appearances

Pooja has no verified media appearances

Work History

1-2024
Founding Member | Zerolend at ZeroLend
12-2021
Senior Marketing Manager at MAHA
11-2020 - 12-2021
Marketing Manager at deRMA Skin Institute
5-2019 - 10-2020
Marketing Manager at Sky Zone
2-2018 - 8-2018
Copywriter (Marketing and Events) at Seventy Seven Entertainment Pvt. Ltd.

Education

2018 - 2019
Post Graduation - Integrated Marketing Communications from Conestoga College
2014 - 2017
Bachelors of Mass Media from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 7 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Founding Member | Zerolend at ZeroLend
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Insights For Selling To Pooja

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pooja is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pooja

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Pooja move?

  • They can take decisions very fast if you manage to convince them.
  • Can Pooja take some risk or not?

  • The risks don’t matter much to them.

You And Pooja

Personality Compatibility


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