Poornaprajna Udupi ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡บ๐Ÿ‡ธ

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DISC Type : d

Co-Founder and CTO at Vinyl Equity

San Francisco Bay Area, United States

Overview

Poornaprajna Udupi is the Co-Founder and CTO of Vinyl Equity, specializing in using technology to drive business outcomes for startups. He has a Masters from UC San Diego and is accountable for technology vision, strategy, and execution. Colleagues describe him as an innovative, one-of-a-kind, and instrumental technical leader.

He is passionate about socially conscious ventures, having previously co-founded Good Money, a wallet that donated to environmental causes. He has also shown a commitment to fostering talent in his hometown of Mangalore, India, by actively recruiting experienced professionals to join his companys local office.

Interesting fact: Poornaprajna holds patents for distributed traffic management and key generation techniques in cloud environments.

Personality Overview

Challenger

Direct & Candid

Vision Oriented

They donโ€™t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Fintech Modernization
As Co-Founder and CTO of Vinyl Equity, he is modernizing infrastructure for publicly traded companies, replacing legacy systems with cloud-native, API-first solutions.
AI Agent Technology
His recent social media activity celebrates customer IPOs and attributes their success to the power of "the AI Agent OS," indicating a strong focus on this area.
Cybersecurity & Compliance
Previously served as CISO at Lyra Health, where he was responsible for the security program and achieved HITRUST compliance in a record six months.

Media Appearances

Poornaprajna has no verified media appearances

Work History

4-2023
Co-Founder and CTO at Vinyl Equity
6-2022 - 5-2023
Executive in Residence at Scale Venture Partners
3-2019 - 6-2022
Co-Founder and CTO at Good Money
3-2019 - 5-2021
Advisor at Lyra Health
11-2015 - 3-2019
Chief Information Security Officer at Lyra Health

Education

2000 - 2003
Masters from UC San Diego
1996 - 2000
Bachelors from National Institute of Technology Surat

More Information

Social Presence :

Prographics :

Exp : 22 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Co-Founder and CTO at Vinyl Equity
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Insights For Selling To Poornaprajna

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, donโ€™t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Poornaprajna is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Poornaprajna

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Poornaprajna move?

  • Their decision making speed is somewhere in the middle.
  • Can Poornaprajna take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Poornaprajna

Personality Compatibility


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