Poul Thyregod

Questioner
DISC Type : c

CEO & Founder at Proshop a/s

Aarhus Municipality, Central Denmark Region, Denmark

Overview

Poul Thyregod is a serial entrepreneur and the founder and CEO of Proshop a/s, one of Denmarks largest e-commerce companies. He leverages a background in Law and Economics from Aarhus University to guide his diverse portfolio of investments and board positions in e-commerce, IT, real estate, and automotive leasing, often serving as chairman.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

e-Commerce Growth
As founder and CEO of Proshop, he announced growth of over 1. 1 billion DKK in a single year and aims to build Northern Europe's largest online store.
Digital Transformation
Holds board positions with a special focus on digital transformation and e-commerce, and has invested in multiple tech and online businesses like Novicell.
Warehouse Automation
Has invested significantly in automated lagerfaciliteter (warehouse facilities) to handle high order volumes, viewing it as a key competitive advantage in a low-margin industry.

Media Appearances

Poul has no verified media appearances

Work History

10-1995
CEO & Founder at Proshop a/s
10-2012
Chairman and partner at Novicell
12-2019
Bestyrelesformand at Aros Leasing
12-2016
Investor at Phigus
6-2017 - 12-2023
Member of the Board at MESSAGE A/S

Education

1991 - 1995
Law & Economics from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Aarhus Municipality, Central Denmark Region, Denmark Job Level : Leadership Designation : CEO & Founder at Proshop a/s
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Insights For Selling To Poul

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Poul is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Poul

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Poul move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Poul take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Poul

Personality Compatibility


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