Poul Thyregod

CEO & Founder at Proshop a/s

📍 Aarhus Municipality, Central Denmark Region, Denmark

Poul Thyregod is a serial entrepreneur and the founder and CEO of Proshop a/s, one of Denmarks largest e-commerce companies. He leverages a background in Law and Economics from Aarhus University to guide his diverse portfolio of investments and board positions in e-commerce, IT, real estate, and automotive leasing, often serving as chairman.

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Experience

23 Years

Current Role

CEO & Founder

Job Level

Leadership

Location

Aarhus Municipality, Central Denmark Region, Denmark

Personality Overview

How Poul shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Poul cares about

e-Commerce Growth

As founder and CEO of Proshop, he announced growth of over 1. 1 billion DKK in a single year and aims to build Northern Europe's largest online store.

Digital Transformation

Holds board positions with a special focus on digital transformation and e-commerce, and has invested in multiple tech and online businesses like Novicell.

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Career

Work history

10-1995

CEO & Founder

Proshop a/s

10-2012

Chairman and partner

Novicell

12-2019

Bestyrelesformand

Aros Leasing

12-2016

Investor

Phigus

6-2017 - 12-2023

Member of the Board

MESSAGE A/S

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

1991 - 1995

Law & Economics

Aarhus University

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Back up any claims with data and numbers

DON'T

Don’t depend too much on anecdotal evidence, it reduces their confidence

Emphasize on objective proof of ROI, help them do a thorough evaluation

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When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Objective

Length of mail: Short

Salutation: Yes ( Something usual). Greeting: No. Tone of words: Objective, informational. Bullet points: Recommended. Closing line: Logically summarize/ask. Complimentary close: None or formal. Overall messaging: Focused on allaying doubts and ROI

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Negotiating and closing

The secret to closing Poul fast: Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.

How fast will Poul move? If they have the information that they need, they can move fast at making their decisions.

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