Prabhat Kumar

Questioner
DISC Type : c

Director Product Development Walmart Brands at Walmart

Bentonville, Arkansas, United States

Overview

Prabhat Kumar is the Director of Product Development for Walmarts food brands, including Great Value and bettergoods. An award-winning food scientist with a PhD from North Carolina State University, he previously led major product innovations at PepsiCo. Colleagues describe him as creative, organized, and systematic, with deep expertise in beverage, breakfast, and snack development.

He led the product and process development for Rold Gold Pretzel Thins at PepsiCo, which generated $30 million in revenue in its first year.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Private Brand Innovation
He leads product development for Walmart's private food brands, recently focusing on launching new product lines like bettergoods teas and revamping existing ones.
Clean Ingredient Formulation
He is directly involved in Walmart's major initiative to remove artificial colors and synthetic dyes from its private label food products, a complex reformulation challenge.
Food Processing Science
His PhD and background include specialized expertise in thermal processing, extrusion, and baking, which he applies to developing new and improved food products.

Media Appearances

Prabhat has no verified media appearances

Work History

6-2025
Director Product Development Walmart Brands at Walmart
2-2019 - 6-2025
Senior Manager Product Development Walmart Brands at Walmart
2-2016 - 2-2019
Principal Scientist at PepsiCo
8-2013 - 2-2016
R&D Associate Principal Scientist at PepsiCo
3-2012 - 8-2013
R&D Sr. Scientist at PepsiCo

Education

2006 - 2009
PhD from North Carolina State University
2004 - 2006
MS from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Bentonville, Arkansas, United States Job Level : Mid-senior Designation : Director Product Development Walmart Brands at Walmart
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Insights For Selling To Prabhat

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prabhat is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Prabhat

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Prabhat move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Prabhat take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Prabhat

Personality Compatibility


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