Prabu Purushothaman

Go-getter
DISC Type : d

Senior Director - Digital Experience & Platform at ServiceNow

Bengaluru, Karnataka, India

Overview

Prabu is a Senior Director at ServiceNow, leading the Digital Experience & Platforms COE. With a background at Adobe and Citi, he excels in building digital business strategies and executing transformation plans. He holds an MBA from SCMHRD and a certification from Columbia Business School. Colleagues describe him as motivational, empathetic, and result-oriented.

Outside of his professional roles, Prabu is passionate about continuous learning, having recently completed an intensive 18-month academic program. His interests also extend to tracking retail trends and emerging technologies, as shown in his analysis of holiday shopping data for brands like Lego and Hot Wheels.

He has authored publications on creating digital experiences using emerging technologies like IoT, Facial Recognition, and Blockchain.

Personality Overview

Direct & Candid

Decisive

Vision Oriented

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Digital Customer Experience
His entire career, from Adobe to Citi and now ServiceNow, has focused on building and leading teams to enhance the digital customer journey.
AI in Marketing
He has recently spoken about his enthusiasm for AI Agents that make marketers' lives easier and help deliver exceptional customer experiences.
Empathetic Leadership
He describes himself as an "empathetic organization developer" and has received recommendations praising him as a nurturing and motivational leader.

Media Appearances

Prabu has no verified media appearances

Work History

3-2025
Senior Director - Digital Experience & Platform at ServiceNow
4-2022 - 3-2025
Director - Digital Experience COE at ServiceNow
8-2020 - 4-2022
Senior Vice President - Digital Analytics for APAC & EMEA at Citi
12-2016 - 8-2020
Practice Head - Digital Strategy & Consulting at Adobe
6-2015 - 11-2016
Senior Manager - Digital Marketing Consulting at Adobe

Education

2005 - 2007
MBA from SCMHRD
1999 - 2003
Bachelor of Engineering (BEng) from PSG College of Technology

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Senior Director - Digital Experience & Platform at ServiceNow
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Insights For Selling To Prabu

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prabu is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Prabu

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Prabu move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Prabu take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Prabu

Personality Compatibility


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