Prasad Keni in

Prasad Keni

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Growth Strategist at NoGood
📍 Pittsburgh, Pennsylvania, United States

Prasad Keni is a Growth Strategist at NoGood with over 10 years of experience in digital marketing for global brands. A graduate of the University of Mumbai, he specializes in user acquisition, paid media, and SEO, previously holding senior roles at Dentsu and HDFC Bank.

Prasad is a thought leader in the evolving marketing landscape, actively publishing content and research on the intersection of AI and marketing. He focuses on how new technologies like Generative AI are reshaping brand strategy and customer engagement.

He is the recipient of the Digital Wiz Award for excellence in the field of Digital Marketing.

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Experience
12 Years
Current Role
Growth Strategist
Job Level
Junior
Location
Pittsburgh, Pennsylvania, United States
Personality Overview

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Priorities

Topics Prasad cares about

AI for Marketers
He recently published a research report evaluating six different Generative AI models, including ChatGPT and Gemini, for common marketing tasks and campaign strategies.
Optimizing for AI Search
He is actively focused on the shift to the AI search era, creating content and courses on how to optimize for LLMs and Answer Engines to boost brand visibility.
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Career

Work history

1-2024
Growth Strategist
NoGood
3-2022 - 1-2024
Senior Manager - Digital Marketing
HDFC Bank
7-2021 - 2-2022
Director - Paid media
iProspect
7-2019 - 6-2021
Associate Director - Paid Media
iProspect
5-2018 - 6-2019
Assistant Vice President Digital Marketing
OneInsure
In the press

Media appearances

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Education
Bachelor of Management Studies
University of Mumbai
PGP in Digital marketing
Northpoint centre of learning
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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