Prasad Keni

Activist
DISC Type : Cd

Growth Strategist at NoGood

Pittsburgh, Pennsylvania, United States

Overview

Prasad Keni is a Growth Strategist at NoGood with over 10 years of experience in digital marketing for global brands. A graduate of the University of Mumbai, he specializes in user acquisition, paid media, and SEO, previously holding senior roles at Dentsu and HDFC Bank.

Prasad is a thought leader in the evolving marketing landscape, actively publishing content and research on the intersection of AI and marketing. He focuses on how new technologies like Generative AI are reshaping brand strategy and customer engagement.

He is the recipient of the Digital Wiz Award for excellence in the field of Digital Marketing.

Personality Overview

Observative

Perfectionist

Logical And Quick

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

AI for Marketers
He recently published a research report evaluating six different Generative AI models, including ChatGPT and Gemini, for common marketing tasks and campaign strategies.
Optimizing for AI Search
He is actively focused on the shift to the AI search era, creating content and courses on how to optimize for LLMs and Answer Engines to boost brand visibility.
Organic Social Growth
He believes organic social media is a key growth driver, not just a “nice to have”, and writes about strategies to scale it for measurable business impact.

Media Appearances

Prasad has no verified media appearances

Work History

1-2024
Growth Strategist at NoGood
3-2022 - 1-2024
Senior Manager - Digital Marketing at HDFC Bank
7-2021 - 2-2022
Director - Paid media at iProspect
7-2019 - 6-2021
Associate Director - Paid Media at iProspect
5-2018 - 6-2019
Assistant Vice President Digital Marketing at OneInsure

Education

Bachelor of Management Studies from University of Mumbai
PGP in Digital marketing from Northpoint centre of learning

More Information

Social Presence :

Prographics :

Exp : 12 Location : Pittsburgh, Pennsylvania, United States Job Level : Junior Designation : Growth Strategist at NoGood
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Insights For Selling To Prasad

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prasad is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Prasad

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Prasad move?

  • Their decision making speed is somewhere in the middle.
  • Can Prasad take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Prasad

Personality Compatibility


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