Prashant Sharma

Visionary
DISC Type : Ds

Brand Lead at Turno

Bengaluru, Karnataka, India

Overview

Prashant is the Brand Lead at Turno, where he spearheads brand strategy to make electric vehicles more accessible and trusted. His experience includes roles at Ola Electric and McCann Worldgroup, building a strong foundation in brand management. Colleagues describe him as organized, meticulous, and a poised leader.

Outside of his primary role, Prashant is a keen observer of consumer behavior and cultural trends. He analyzes how brands connect with people, showing a deep interest in marketing psychology and the strategies of iconic companies like Nestlé and Ogilvy.

He finds marketing inspiration in unusual places, such as deriving significant brand lessons from the subtle details on a cigarette pack.

Personality Overview

Fast But Thoughtful

Risk Tolerant

Goal-Oriented

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Brand Strategy
Leads brand strategy at Turno, focusing on everything from market positioning and identity to the brand's physical and digital presence.
Consumer Sentiment
Analyzes shifts in public mood, noting that consumer sentiment is currently trending "darker, edgier, and more honest" than traditional narratives.
Gen Z Trends
Observes and deconstructs emerging cultural trends, such as the rise of coffee clubs as the new nightlife for Gen Z in India.

Media Appearances

Prashant has no verified media appearances

Work History

1-2025
Brand Lead at Turno
7-2022 - 1-2025
Brand Manager at Ola Electric
3-2021 - 6-2022
Account Supervisor at Cheil India
3-2019 - 3-2021
Senior Project Manager at McCann Worldgroup
11-2017 - 2-2019
Account Manager at YAAP

Education

Prashant has no verified education history

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Brand Lead at Turno
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Insights For Selling To Prashant

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prashant is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Prashant

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Prashant move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Prashant take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Prashant

Personality Compatibility


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