Prasun Raha

Questioner
DISC Type : c

Sr Director, Autonomy HW and Sensing Systems at Rivian

Palo Alto, California, United States

Overview

Prasun has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Prasun has no verified topics they care about

Media Appearances

Prasun has no verified media appearances

Work History

5-2021
Sr Director, Autonomy HW and Sensing Systems at Rivian
7-2020 - 5-2021
Sr Director, System validation and applications at Xilinx
4-2015 - 6-2020
Director, System Validation at Xilinx
9-2010 - 4-2015
Sr. Director, Systems at Tabula
9-2007 - 8-2010
Director, Analog Systems at Tabula

Education

1994 - 1997
PhD from University of Illinois Urbana-Champaign
2010 - 2010
AEA/ Stanford Executive Institute from Stanford University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Palo Alto, California, United States Job Level : Senior Designation : Sr Director, Autonomy HW and Sensing Systems at Rivian
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Insights For Selling To Prasun

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prasun is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Prasun

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Prasun move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Prasun take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Prasun

Personality Compatibility


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