Pratap Swarup

Questioner
DISC Type : c

CFO at Bluback Denim Pvt Ltd

India

Overview

Pratap Swarup is an award-winning finance leader with over 20 years of experience in the manufacturing and retail apparel sectors. His expertise spans strategic financial planning, M&A due diligence, and corporate governance. He holds a Management Development Programme certificate from the Indian Institute of Management, Lucknow.

Outside of his professional life, Pratap shows a keen interest in reflective travel, having shared moments of introspection from trips to places like Lisbon. He is also intrigued by initiatives that combine creativity with cutting-edge technology, appreciating the finesse and fun-filled exploration such combinations bring.

He was recognized with the "Business Leader Award for Best CFO of the year" in 2022.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Strategic Finance
He has a proven track record of establishing strategic direction for finance functions, including M&A, treasury, tax planning, and corporate governance.
Retail Growth
His career includes leadership roles at major retail companies like Bestseller and Rare Rabbit, focusing on sustainable growth trajectories.
Team Investment
He has publicly spoken about investing in people and emphasizes creating, leading, and nurturing teams as a key opportunity.

Media Appearances

Pratap has no verified media appearances

Work History

4-2025
CFO at Bluback Denim Pvt Ltd
7-2024 - 2-2025
Chief Business Finance Officer at Rare Rabbit
8-2010 - 6-2024
CFO at Bestseller India
12-2006 - 7-2010
Heading Commercial at PJL Clothing india Ltd
1-2005 - 11-2006
Head - All India Branch Accounts at Mirc electronics limited

Education

1-2023 - 12-2023
Management Development Programme COO from Indian Institute of Management, Lucknow
1990 - 1996
ICWA from Institute of Cost Accountants of India

More Information

Social Presence :

Prographics :

Exp : 20 Location : India Job Level : Leadership Designation : CFO at Bluback Denim Pvt Ltd
URL has been copied!

Insights For Selling To Pratap

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pratap is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Pratap

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pratap move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Pratap take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Pratap

Personality Compatibility


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