Pratik Thakar

Commander
DISC Type : D

Impact Council Advisory at Fast Company

Atlanta, Georgia, United States

Overview

Pratik has no verified overview

Personality Overview

Impact-Driven

Very Quick

Risk-Taker

More than the product, they care about the impact of the product.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

Pratik has no verified topics they care about

Media Appearances

Pratik has no verified media appearances

Work History

3-2024
Impact Council Advisory at Fast Company
6-2023
Vice President & Global Head of Generative AI // Marketing Transformation Office at The Coca-Cola Company
1-2021 - 6-2023
Head of Global Creative Strategy & Content, Coca-Cola at The Coca-Cola Company
3-2018 - 12-2020
Director / Head of Integrated Marketing Communications, ASEAN Business Unit at The Coca-Cola Company
10-2014 - 12-2020
Leading Creative Content & Design Excellence for ASEAN & ASIA PACIFIC at The Coca-Cola Company

Education

2020 - 2-2022
Executive Certificate in Public Policy from Harvard Kennedy School
2020 - 2021
Professional Certificate in Public Policy and Administration from Lee Kuan Yew School of Public Policy

More Information

Social Presence :

Prographics :

Exp : 33 Location : Atlanta, Georgia, United States Job Level : Senior Designation : Impact Council Advisory at Fast Company
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Insights For Selling To Pratik

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pratik is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pratik

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Pratik move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Pratik take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Pratik

Personality Compatibility


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