Pratiksha Ratna

Questioner
DISC Type : c

Founder and CEO at Gravid Mother And Baby Private Limited

Mumbai, Maharashtra, India

Overview

Pratiksha is the Founder and CEO of Gravid, India’s first women-only preventive health ecosystem, which was incubated by IIM. Leveraging over 17 years in the media industry with firms like Times Network, she now focuses on creating scalable health solutions. She holds a Post Graduate Diploma from EMPI Business School.

As the author of the book “2 Red Lines, ” she is a passionate advocate for womens holistic well-being. Her personal reflections often emphasize emotional resilience, financial wellness, and avoiding burnout, showing a deep commitment to the causes she champions professionally through her company.

Unique fact: She authored “2 Red Lines, ” a book on pregnancy and motherhood that highlights the experiences shaping her entrepreneurial mission.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Women's Preventive Health
Her company, Gravid, is a preventive health ecosystem for women, and she authored a book on motherhood, demonstrating deep commitment to this specific area.
The Founder's Journey
She publicly reflects on the mindset shifts and personal challenges required when transitioning from being an employee to a founder.
Financial Wellness for Women
She identifies financial health as a critical and often overlooked pillar of women's empowerment, making it a core part of her company's mission.

Media Appearances

Pratiksha has no verified media appearances

Work History

4-2022
Founder and CEO at Gravid Mother And Baby Private Limited
4-2022
Founder at Gravid Mother And Baby Private Limited
10-2021 - 6-2022
Founder at Gravid Magazine
2-2015 - 12-2021
Manager at Times Network
9-2017 - 8-2021
Senior Manager at Zee

Education

2003 - 2005
Post Graduate Diploma from EMPI Business School
2000 - 2003
Bachelor of Business Administration from Amravati University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Founder and CEO at Gravid Mother And Baby Private Limited
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Insights For Selling To Pratiksha

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pratiksha is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Pratiksha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pratiksha move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Pratiksha take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Pratiksha

Personality Compatibility


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