Praveen Desai

Inspirer
DISC Type : id

Co-Founder and CEO at Impaqtive

Bridgewater, New Jersey, United States

Overview

Praveen Desai is the Co-Founder and former CEO of Impaqtive, a Salesforce Ridge partner recently acquired by Infogain, where he is now the Co-Studio Lead for Salesforce. He is a transformational leader with over 25 years of experience driving enterprise transformation, including leading large Salesforce practices at Cognizant.

Praveen has a strong passion for community service and received The President’s Volunteer Service award for his contribution as a Citizen Teacher to NJ public schools. He actively participates in community events, such as the Garje Marathi Global conference, showing a connection to his heritage.

He is a recipient of the prestigious Computerworld Premier 100 Technology Leader Award, which honors individuals who create a positive impact through technology.

Personality Overview

Achievment Oriented

Fast Adopter

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Salesforce Ecosystem
He founded Impaqtive, a Salesforce consulting firm, and previously led Cognizant's Salesforce practice in the Americas, demonstrating deep expertise in the platform.
Entrepreneurial Growth
As the co-founder of Impaqtive, he successfully built and guided the company through a strategic acquisition by Infogain, a major milestone in its growth.
Customer Experience
Serves on the Advisory Board for Customer Experience at Rutgers University and has built his career on client-centric digital transformation.

Media Appearances

Praveen has no verified media appearances

Work History

1-2021
Co-Founder and CEO at Impaqtive
11-2017
Advisory Board Member, Customer Experience at Rutgers University
1-2020 - 12-2020
Vice President and Practice Head: - EAS Salesforce Americas at Cognizant
6-2015 - 1-2020
Vice President and Salesforce Practice Delivery Head at Cognizant
Divisional CIO at Cognizant Technology Solutions

Education

Education details unavailable from SYMBIOSIS INTERNATIONAL UNIVERSITY
Education details unavailable from COEP Technological University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bridgewater, New Jersey, United States Job Level : Leadership Designation : Co-Founder and CEO at Impaqtive
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Insights For Selling To Praveen

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Praveen is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Praveen

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Praveen move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Praveen take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Praveen

Personality Compatibility


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