Praveen DS

Observer
DISC Type : ci

Cofounder & CTO at Lemnisk

Bengaluru, Karnataka, India

Overview

Praveen DS is the Co-founder and CTO of Lemnisk, bringing over 20 years of experience in engineering web-scale systems. A graduate of College of Engineering Guindy, he specializes in customer data platforms (CDPs), data engineering, and data science, having previously held multiple technology leadership roles at Vizury.

Outside of his primary role, Praveen shows a keen interest in global economic trends and business strategy, indicated by his following of the World Economic Forum. He is focused on fostering an environment of growth, stating there is "no artificial lid on your growth" at his company.

He once designed the architecture for a complex, scalable vehicle tracking system that successfully processed thousands of updates per second.

Personality Overview

Assertive

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Customer Data Platforms
As Co-founder and CTO of Lemnisk, he is a key figure behind their enterprise-grade Customer Data Platform (CDP) and marketing technology solutions.
AI in MarTech
He leads the data science division and highlights Lemnisk's use of AI for predictive segmentation, lead scoring, and orchestrating customer journeys.
Scalable Architectures
He has a background in building web-scale systems and is noted for designing a highly scalable vehicle tracking system in a previous role.

Media Appearances

Bajaj Financial Securities buys stake in Lemnisk as early investors partly exit. Featured in Economic Times

See Now

Work History

10-2018
Cofounder & CTO at Lemnisk
10-2018
CISO at Lemnisk
4-2017 - 9-2018
Chief Technology Officer at Vizury
1-2017 - 4-2017
Vice President Of Engineering at Vizury
7-2015 - 1-2017
Director of Engineering at Vizury

Education

2000 - 2004
BE from College of Engineering Guindy, Chennai

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Cofounder & CTO at Lemnisk
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Insights For Selling To Praveen

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Praveen is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Praveen

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Praveen move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Praveen take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Praveen

Personality Compatibility


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