Preeta Suresh

Go-getter
DISC Type : d

Co-founder & Chief Executive Officer at Freshlings

Chennai, Tamil Nadu, India

Overview

Preeta Suresh is the Co-founder and CEO of Freshlings, a nutrition brand focused on a tech-driven, farm-to-table supply chain. An alumnus of the National Institute of Design with over 15 years of experience, she specializes in branding, product development, and customer experience, particularly for startups in the agritech and food-tech sectors.

Preetas creative and practical approach to business is rooted in her design background. She believes in building brands with purpose and is driven by relentless curiosity and a passion for creating things that feel real and connect with people. Her interests include business insights and modern art.

Unique fact: Preeta didnt start Freshlings in a boardroom. She launched the brand and earned her first customers from a humble stall at a schools organic fair.

Personality Overview

Vision Oriented

Challenger

Self-Confident

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brand Storytelling
With a background in communication design, she is passionate about assimilating and translating a brand's story, believing design is about behavior and emotion, not just function.
Food Supply Chain
She believes Freshlings is fundamentally in the business of fixing how high-perishable food moves, leveraging a tech-driven, vertically integrated urban farm-to-table model.
Clean Nutrition
Aims to make nutritious food accessible by bridging the gap between unhealthy fast food and expensive healthy options, focusing on long-term lifestyle building.

Media Appearances

Freshlings - Testimonial. Featured in Food Safety Genie

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From Farm to Fork: The Freshlings Journey. Featured in Freshlings Blog

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Introducing Preeta Suresh, Founder & CEO – Freshlings. Featured in Instagram

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Work History

12-2021
Co-founder & Chief Executive Officer at Freshlings
2018 - 5-2018
Guest Faculty - Retail & Merchandising at NATIONAL INSTITUTE OF FASHION TECHNOLOGY, CHENNAI
2016 - 2017
Product Development Manager at Deneebo Computing
2015 - 11-2021
Chief Design Officer at FutureFarms
3-2010 - 2014
Co-founder + Principal Designer at Big Pista Design

Education

2006 - 2009
PGDP from National Institute of Design
2003 - 2006
B.Sc. from M.O.P. Vaishnav College for Women

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chennai, Tamil Nadu, India Job Level : Leadership Designation : Co-founder & Chief Executive Officer at Freshlings
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Insights For Selling To Preeta

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Preeta is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Preeta

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Preeta move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Preeta take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Preeta

Personality Compatibility


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