Prerana Agarwal Saxena

Supporter
DISC Type : s

Founder and CEO at WedEase

Gurgaon, Haryana, India

Overview

Prerana is a seasoned entrepreneur with over 18 years of experience who has significantly influenced Indias wedding industry. She founded the luxury firm Theme Weavers Designs in 2008 before launching WedEase, a tech-driven platform to organize the value segment of the market. She holds an MBA from K J Somaiya Institute of Management.

Inspired by her familys flair for hosting, Prerana channeled her creativity into her professional life, making a significant career change from banking to event design. She is also committed to social impact through "Weaving Hope, " a philanthropic initiative to empower marginalized communities and support social causes.

She is a key leader in the Wedding Council of EEMA, collaborating with Indias Ministry of Tourism to professionalize the wedding industry.

Personality Overview

Slow To Decisions

Social Proof Driven

Calm

They are unlikely to become strong champions as they don't prefer pushing other people.  They get along well with all people. Their decisions are defined by the possible value that they can bring to the organization.


Topics They Care About

Wedding Industry Reform
Actively working to organize the industry through technology and serves on a council with the Ministry of Tourism to create a more trusted, professional ecosystem.
Tech in Events
Pivoted from luxury planning to founding WedEase, a tech-driven, "AI first" platform designed to streamline and bring transparency to the wedding planning process.
Startup Entrepreneurship
A founder of multiple ventures, she is currently focused on scaling her new company, WedEase, to disrupt a $130 billion industry and is actively hiring.

Media Appearances

Prerana has no verified media appearances

Work History

7-2023
Founder and CEO at WedEase
7-2023
Founder at WedEase at WedEase
5-2008
Founder at Theme Weavers International Pvt. Ltd.
12-2001 - 12-2004
Relationship Manager at The Bank of Punjab
5-1999 - 10-2000
AVP - Marketing at Khandwala Securities Ltd.

Education

1997 - 1999
Master of Business Administration (M.B.A.) from K J Somaiya Institute of Management
1992 - 1994
12th Class from Mayo College Girls Scool

More Information

Social Presence :

Prographics :

Exp : 21 Location : Gurgaon, Haryana, India Job Level : Leadership Designation : Founder and CEO at WedEase
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Insights For Selling To Prerana

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • If possible, connect them to existing customers
  • Pause and ask them if they have any questions

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prerana is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Prerana

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Prerana move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Prerana take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Prerana

Personality Compatibility


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